social media presentation for united way tulsa panel
TRANSCRIPT
CHERYL LAWSON
Founder, Social Media
Tulsa#SMTULSA
@partyaficionado
Identifying and selecting the right
social media channels for your
organization
● 1.04 billion daily active
users on @ Dec. 2015
● 934 million mobile daily
active users on average
● 1.59 billion monthly
active users
via Facebook for December 2015
● 400M+ Monthly Actives
● 75%+ Outside The U.S.
● 40B+ Photos Shared
● 3.5B Likes Daily
● 80M + Average Photos Per Day
via Instagram
Snapchat
● Snapchat is the best way to reach 13 to 34 year-olds.
● More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters.
Source: Snapchat internal data
Snapchat
● 7+ Billion video views
every day on Snapchat.
● Over 100 Million daily active Snapchatters and growing.
Source: Snapchat internal data
● 320M Monthly active users
● 1B Unique visits monthly to
sites with embedded Tweets
● 80% Active users on mobile
via Twitter
Youtube
● YouTube has over a
billion users — almost one-third of all people on the Internet
● YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.via youtube
Youtube
● The number of hours people
spend watching videos (aka watch time) on YouTube is up 60% y/y, the fastest growth we've seen in 2 years.
● The number of people watching YouTube per day is up 40% y/y since March 2014.via youtube
LIVE VIDEO STREAMING
Facebook LivePeriscope
Selecting, developing, managing and
sharing content effectively
@ Your Content
● Blog ● Micro-blogging● Short form video● Long form video● Live video● White Papers● Events● Photos● Digital images
Tools and resources available to help you
manage social strategies and
content.
March 31-April 1@AloftTulsaDwntn
Register today SMTULSA.com
