social media presentation for simmons school of management career center
TRANSCRIPT
![Page 1: Social Media Presentation for Simmons School of Management Career Center](https://reader035.vdocuments.mx/reader035/viewer/2022070520/58f09e711a28abd24a8b45a3/html5/thumbnails/1.jpg)
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Objective
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Project Overview
• Acquire a “Client”• Intake Session with
Client• Research:
Primary/Secondary• Editorial Calendar• Audits of Social Media
Channels: Before/After
• Implementation of New Social Strategy
• Training for Staff• Recommendations for
Continuation of Strategy• Infographic of Industry
Best Practices
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Agenda
• Intro of Career Services Office (CSO) • The Problem/Situation• The Solution• Best Practices for Career Services Office in
Higher Education
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Introduction to CSO
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CSO Current Services
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CSO Events
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Student/Alumni Career Services Office (CSO)
Major Disconnect!
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Grades for Current Social Media
B- C+
B+ F
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Campaign Strategies
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Content is King!
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Editorial Calendar
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Measurement of Key Metrics
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Facebook Analytics After Strategy
Key Metrics Before After Difference
# of followers 57 71 +80%
Engagement Rate % 8-11% per post 15-19% per post
+3-8% per post
Post Clicks 1-5 clicks 1-80 clicks +6.25% clicks
# of updates ~ 3 updates per month
~ 9 updates per month
+33% updates per month
Grade: A-
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Twitter Analytics After StrategyKey Metrics Before After Difference
# of followers 327 611 +53%
Engagement Rate % 14.1% per post 16.3% per post
+2.2% per post
Clicks 4 clicks 4 – 8 clicks +50% clicks
# of @mentions 0 @mentions in the last month
9 @mentions in the last month
+100% @mentions in the last month
Grade: B
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CSO LinkedIn Page Progress with Strategy
Grade: B-
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BEST PRACTICES IN SOCIAL MEDIA IN CAREER SERVICES/HIGHER
EDUCATION
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Final Thought
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Questions or Comments?
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