“The Background and Benefits”

By: Rlabs

South Africa has about 5,3 million Internet users (10,8% of the population).

An estimated 41% of South African Internet users are on Facebook

By 2013, Internet penetration in South Africa is expectined to reach 20%

Reasons Why People Think Social Media Is Not For Them

1. Its Just a Trend:

The first Social Network Emerged almost ten years ago and today billions of people world wide use them

2. Companies can’t control what people are saying:

The fact is that they never could. People already talk about your business – social media just makes it

easier to hear

3. The only people on the Internet are kids:

In the six-month period ending July 2009, Facebook saw a 513% growth in 55 + users

The average age of Facebook users in SA is 33 Twitter and YouTube at 31

Social media gives you what TV never could - a chance to be engaged and engage others

Social Media Allows You To

Build RelationshipsGenerate positive word of mouth about your brand or product or

serviceUnderstand your competitive better

Where are You?

More than 1,000,000,000

What do you have in your hand?

Social Media is About

Creating Sharing EngagingListening

Rules of engagement

Be clear about your online identity

Show interest in others and offer value

Build your reputation on a social media site or platform first before start promoting anything

Be careful. Don’t say anything that could come back and bite you

The end

craig@rlabs.org