Host/Moderator: LaDonna Coy withEmily Dieringer, Winnebago Co. Public HealthSara Mader, Madison Dane Co. Public Health

Annie Allen, Sauk County Public Health

#WSPC2011

Wisconsin State Prevention ConferenceJune 14-16, 2011

Social MediaPresence & Policy

LaDonna Coy, MHR, CPS, CDLA

#Hashtag

#WSPC2011http://search.twitter.com

Learning Objectives

• Define “presence” in Social Media• Deciding “to post or not to post”• Share stories and examples • Identify a set of tools to help you

define your social media guidelines or policy

Networked Expertise

Knowledge gets shared throughout Networks

Relationships …

… make media social!

Like“Friend”

FollowShare

Update

TweetDigg

Text

Comment

SocialMediaTools

Commenting

ListeningConnecting

Participating Shar

ing

Establish Your Presence by …

Napkins & Cards

Emily Dieringer Winnebago Co. Public Health

re:TH!NK’s Social Media

re:TH!NK’s Social Media

re:TH!NK’s Social Media

re:TH!NK’s Social Media

re:TH!NK’s Social Media

WCHD Social Media

WCHD Social Media

WCHD Social Media

Tracking Social Media

Tracking Social Media

Organizing Social Media

Sara Mader, Madison Dane Co.

Public Health

Facebook Profile Page

Facebook Info Page

Annie Allen RN, PHNSauk County Health Department

Where To Get Content?

WebsitesYouTubeTwitterFacebookNewsCoworkersCommunity EventsDepartment Events

Be Aware of what You Post

Dealing With Negativity

5 Reasonsto have aSocial

MediaPolicy

1.Establish Clear Guidelines

2.Identify Standard Responses

3.Have a Consistent, Coordinated Presence

4. Protect

Reputation(yours & organizations)

Staff time

Data

Equipment

5. Have a plan in place for crisis situations

Knowledge is shared …

And change happensThrough our Networks

Amplified as we …

…make media social!

Like“Friend”

FollowShare

Update

TweetDigg

Text

Comment

Social media [is] …a rapidly evolving culture, and a fundamental shift in communications, community building and decision making.

To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era.

--Lisa Colton, Darim

References & Resources• All materials and links from today’s workshop

http://technologyinprevention.wikispaces.com/wspc2011• Red Cross Social Media Strategy Handbook

http://sites.google.com/site/wharman/social-media-strategy-handbook

• Mayo Clinic Policy• http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-empl

oyees/• Policy Tool for Social Media• http://socialmedia.policytool.net/• CDC Social Media Tools, Guidelines and Best Practices

http://www.cdc.gov/SocialMedia/Tools/guidelines/index.html

References & Resources• Social Media Guidelines by Socialfish

http://www.socialfish.org/2009/10/drafting-socmed-guidelines.html

• NTEN Tips for writing your first social media policy http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy

Photo CitationsAll Photos from Istockphoto.com or Shutterstock.com

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Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State Prevention Conference, June 14-16, 2011.