social media posts - european commissionec.europa.eu/.../toolkit_paper_products_august_2018.docx ·...

EU EcolabelNETWORK TOOLKIT

August 2018Paper Products

Network Toolkit Paper Products – August 2018

Dear all, In this toolkit, you will find product-group specific communication content for paper. Please find below instructions on how to best use this content:

WHY use this toolkit? This content has been developed to provide you with ready-to-use material to facilitate communication on your own social media or website pages in order to collectively optimise outreach to our B2B and B2C target audiences. The Helpdesk posts all of the content listed within each toolkit on the official EU Ecolabel social media and website pages, however in order to have increased visibility of this content, we encourage you to publish this same material on your national social media and website pages.

HOW to use this toolkit? This material can be used as-is (copy/paste), however depending on your country it may have the most impact if the content is translated into your national language and/or edited for your target audience. The articles can in particular be shared with your partners and multipliers like NGOs, journalists or sustainability and lifestyle bloggers or any other media outlets. Make sure to follow and tag the EU Ecolabel social media pages when publishing on social media, so that we retweet and share your posts on our pages.

WHAT material is in this toolkit?The following content is available within this toolkit for you to disseminate:*Social media posts for Twitter, Facebook, and LinkedIn- Relevant hashtags to use within the posts- Relevant social media accounts to tag on the posts*Articles - Ambassador Success Story- Product-group specific articles*Events- A few upcoming events relevant to the product group month focus

Feel free to send the Helpdesk feedback and suggestions concerning the toolkits—your comments will help improve their content.

Best wishes, The EU Ecolabel Helpdesk TeamTel : +33 (0)1 40 88 70 88Email: [email protected] Twitter:@EMAS_EUEcolabel Facebook: https://www.facebook.com/EMAS.EUEcolabel/?modal=composerLinkedin: EU Ecolabel Site: http://ec.europa.eu/environment/ecolabel/index_en.htm

Network toolkit – August 2018 – Paper products 2

http://ec.europa.eu/environment/ecolabel/index_en.htm

https://www.linkedin.com/company/euecolabel/

https://www.facebook.com/EMAS.EUEcolabel/?modal=composer

https://twitter.com/EMAS_EUEcolabel

mailto:[email protected]

ContentsI. SOCIAL MEDIA POSTS........................................................................................................................... 4

1) BACK TO SCHOOL WITH THE EU ECOLABEL........................................................................................................42) MONDI – EU ECOLABEL AMBASSADOR............................................................................................................63) DEFORESTATION – HOTSPOT FOR EU ECOLABEL................................................................................................84) FOCUS ON ELEP - KOVERTO..........................................................................................................................105) FOCUS ON ARJOWIGGINS.............................................................................................................................12

II. SUSTAINABLE EVENTS ON PAPER PRODUCTS.......................................................................................15

III. ARTICLES............................................................................................................................................ 16

1) MONDI – EU ECOLABEL AMBASSADOR..........................................................................................................162) DEFORESTATION – A HOTSPOT FOR THE EU ECOLABEL.....................................................................................183) BACK TO SCHOOL WITH THE EU ECOLABEL......................................................................................................20


I. Social media posts

1) Back to school with the EU Ecolabel

Twitter #DidYouKnow: #Paper products have a serious #environmental impact on our planet but it's easy to choose wisely! This #BackToSchool season, opt for #EUEcolabel notebooks which have been manufactured with limited emissions of chemicals to air and water.

Facebook & LinkedIn (article teaser)

#DidYouKnow: #Paper products have a serious #environmental impact on our planet but it's easy to choose wisely! This #BackToSchool season, opt for #EUEcolabel notebooks which have been manufactured with limited emissions of chemicals to air and water.

#SustainablePaper #ResponsibleConsumer #BackToSchool

Suggested tags #EUEcolabelPaper

#SustainablePaper

#CircularEconomy

#SustainableForests

#ResponsibleSourcing

#ResponsibleConsumer

Relevant social media links

Zero Waste France Twitter: @ZeroWasteFR

Zero Waste France Facebook : @ZeroWasteFrance

Zero Waste LinkedIn

ADEME Twitter : @ademe

ADEME LinkedIn

AFNOR LinkedIn

AFNOR Twitter : @AFNOR

AFNOR Facebook

EU Ecolabel Twitter : @EMAS_EUEcolabel

EU Ecolabel Facebook

BEUC Twitter : @beuc

BEUC LinkedIn

Karmenu Vella Twitter : @KarmenuVella

Karmenu Vella Linkedin


https://twitter.com/KarmenuVella


https://www.linkedin.com/company/beuc---european-consumer's-organisation/

https://twitter.com/beuc?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor





https://www.facebook.com/GroupeAFNOR/

https://twitter.com/AFNOR


https://www.linkedin.com/company/afnor

https://www.linkedin.com/company/ademe/

https://twitter.com/ademe


https://www.linkedin.com/company/zero-waste-france/?originalSubdomain=fr

https://www.facebook.com/ZeroWasteFrance

https://twitter.com/ZeroWasteFR


Blanca Morales Twitter : @bmoralesbailon

Blanca Morales LinkedIn

EEB Twitter : @Green_Europe

EEB Facebook : @EuropeanEnvironmentalBureau

CEPI paper Twitter: @CEPI_Paper

CEPI paper Facebook : CEPIpaper

CEPI paper LinkedIn

Twitter influencers @CEPI_Paper

@SustainEurope

@Green_Europe

@EU_ENV

@ZeroWasteFR

@beuc

@bmoralesbailon

@KarmenuVella

@joelgehman

Visuals (available on the PowerPoint)

2) Mondi – EU Ecolabel Ambassador

Twitter The #EUEcolabel for paper covers a variety of environmental challenges. It


https://www.linkedin.com/company/cepi

https://www.facebook.com/CEPIPaper/

https://twitter.com/CEPI_Paper

https://www.facebook.com/EuropeanEnvironmentalBureau/

https://twitter.com/Green_Europe

https://www.linkedin.com/in/blanca-morales-bail%C3%B3n-944b6a37/

https://twitter.com/bmoralesbailon


looks at the sustainable sourcing of virgin fibres, by using either recycled fibres or fibres coming from sustainably managed forests, restricts the emissions to water and air, and energy efficient production.

Facebook & LinkedIn (article teaser)

Instead of directly burning recovered paper as an energy source, Mondi reuses and #recycles the fibre to a maximum, the fibres are usually #reused on average 3,5 times to produce new products, before they are transformed for #bioenergy.

#ResponsibleSourcing #SustainablePaper #RecycledFibre


#SustainablePaper

#CircularEconomy

#SustainableForests





Zero Waste LinkedIn

Austrian Ecolabel Twitter: @AEcolabel

Austrian Ecolabel Facebook: @gruenerleben


ADEME LinkedIn

AFNOR LinkedIn


AFNOR Facebook




BEUC LinkedIn






























https://www.facebook.com/gruenerleben

https://twitter.com/aecolabel?lang=en






CEPI paper LinkedIn

Twitter influencers

@CEPI_Paper

@SustainEurope

@Green_Europe

@EU_ENV

@ZeroWasteFR

@beuc

@bmoralesbailon

@KarmenuVella

@joelgehman


3) Deforestation – Hotspot for EU Ecolabel

Twitter #DidYouKnow: #Deforestation accounts for 11% of global greenhouse gas emissions. Sourcing paper, timber and pulp products are largely contributing to it. #EUEcolabel #paper products guarantee to be #responsibly sourced and to have a low environmental impact.

More about our products: http://ec.europa.eu/ecat/

Facebook & LinkedIn

#DidYouKnow: #Deforestation accounts for 11% of global greenhouse gas emissions.Sourcing #paper, timber and pulp are largely contributing to it.


http://ec.europa.eu/ecat/



(article teaser)

#EUEcolabel #paper products guarantee to be #responsibly sourced and to have a low environmental impact.

More about our products: http://ec.europa.eu/ecat/

Suggested tags

#EUEcolabelPaper

#SustainablePaper

#CircularEconomy

#SustainableForests





Zero Waste LinkedIn


ADEME LinkedIn

AFNOR LinkedIn


AFNOR Facebook




BEUC LinkedIn









CEPI paper LinkedIn

Twitter influencers

@CEPI_Paper

@SustainEurope

@Green_Europe

@EU_ENV





























@ZeroWasteFR

@beuc

@bmoralesbailon

@KarmenuVella

@joelgehman


4) Focus on Elep - Koverto

Twitter “The #EUEcolabel goes beyond verifying the sustainability of our raw materials and considers our whole production: from energy consumption, to #waste generation, and education of personnel.” – Elep-Koverto (Belgian envelope producer).

Facebook & LinkedIn

“The #EUEcolabel goes beyond verifying the #sustainability of our raw materials and considers our whole production: from energy consumption, to #waste generation, and education of personnel.” – Elep-Koverto, a Belgian envelope producer at the forefront of socially responsible entrepreneurship.

Find more here: http://ec.europa.eu/environment/ecolabel/

#EUEcolabelEnvelopes #CircularEconomy #SustainablePaper


#SustainablePaper


#SustainableEnvelopes

#CircularEconomy

#SustainableForests

#EUEcolabelEnvelopes




Zero Waste LinkedIn


ADEME LinkedIn

AFNOR LinkedIn


AFNOR Facebook




BEUC LinkedIn







Ecolabel Belgium Facebook: @Ecolabel.be

Elep LinkedIn

Twitter influencers

@SustainEurope

@Green_Europe

@EU_ENV

@ZeroWasteFR

@beuc

@bmoralesbailon

@KarmenuVella

@joelgehman

@CEPI_Paper


https://www.linkedin.com/company/elep-koverto/

https://www.facebook.com/Ecolabel.be


























5) Focus on Arjowiggins

Twitter .@ArjowigginsGraphic believes that the #EUEcolabel certification is an integral part of environmental #responsibility throughout the #paper production process and an important part of encouraging world-wide regulated standards.

Facebook & LinkedIn

@ArjowigginsGraphic believes that the #EUEcolabel certification is an integral part of environmental responsibility throughout the paper production process and an important part of encouraging world-wide regulated standards.

#CircularEconomy #SustainablePaper #RecycledFibre


#SustainablePaper

#RecycledFibre

#SustainableEnvelopes

#CircularEconomy

#SustainableForests

#EUEcolabelEnvelopes




Zero Waste LinkedIn









ADEME LinkedIn

AFNOR LinkedIn


AFNOR Facebook




BEUC LinkedIn









CEPI paper LinkedIn

Arjowiggins Twitter : @ArjoGraphic

Twitter influencers @SustainEurope

@Green_Europe

@EU_ENV

@ZeroWasteFR

@beuc

@bmoralesbailon

@KarmenuVella

@joelgehman

@CEPI_Paper

II. Sustainable Events on Paper products

Date Events

10/09/2018 European Recycling Conference 2018


https://circulareconomy.europa.eu/platform/en/news-and-events/all-events/save-date-european-recycling-conference-2018

https://twitter.com/ArjoGraphic






















EuRIC – the European Recycling Industries’ Confederation – in partnership with BDSV, VDM, BVSE – organise the second edition of the European Recycling Conference, on 10 September 2018, in Berlin. Gathering traders, recyclers, consumers and machinery suppliers from across Europe, this conference will offer unparalleled networking opportunities. High level industry speakers will keep you abreast of the latest business and regulatory developments at European level.

Location: Berlin

26-27/07/2018 10 th World Congress and Expo on Recycling

The novel nature of the conference and its relevance to the current recycling market makes this summit an event to look forward to for all individuals of the environmental community in the arena of recycling – and especially paper recycling, waste-management and its related areas.

Location : Amsterdam


https://recyclingcongress.conferenceseries.com/



III. Articles

1) Mondi – EU Ecolabel Ambassador

Sustainability Is at the Heart of Mondi’s Paper Production

Forests are crucial to the world’s ecological balance as they do not only limit climate change through CO2 absorption but they also contribute to the survival of entire ecosystems. Mondi, an international packaging and paper group with headquarters in Vienna, Austria prioritises responsible forest practices, and sustainable manufacturing solutions. Actions such as obtaining the EU Ecolabel for their products to enhance the sustainability of their processes, are thus at the heart of their paper production.

The paper and pulp industry are often in the spotlight for deforestation-related topics, an issue which affects people’s livelihoods and the survival of plants and animal species. Many endangered animals live in forests, and 1.6 billion people rely on forests for food, fresh water, clothing, tradition medicine and shelter. Finally, almost 11% of all greenhouse gas emissions are the result of deforestation1. These same paper producers are often at the forefront of sustainability issues, since their business models rely upon the survival of forests.

Over the years, sustainability has become a growing and prevalent concern which has placed pressure on the industry. Business-to-business consumers are particularly demanding with their sustainability requirements which have led to the presence of an overwhelming number of environmental certifications in the paper industry. Mondi finds the EU Ecolabel to be the most comprehensive amongst them, since it not only addresses the sustainable sourcing of virgin fibres, but also measures the emissions to air of their production and takes into account the environmental impact of recycled fibres.

The EU Ecolabel promotes synergies with credible single criterion labels such as FSC and PEFC; the EU Ecolabel criteria accept companies which have FSC and PEFC certificates on their paper products as proof of valid sustainable forest management. The EU Ecolabel’s approach to recycling fibres fits well with Mondi’s adoption of the ‘cascading use of wood’ principle, which optimises the use of virgin and recycled fibres. In fact, instead of directly burning recovered paper as an energy source, Mondi reuses and recycles the fibre to a maximum, the fibres are usually reused on average 3,5 times to produce new products, before they are transformed for bioenergy.

Mondi was awarded with the EU Ecolabel for their uncoated fine paper mill brands in

1 https://www.worldwildlife.org/threats/deforestation


2012 and for their PERGRAPHICA® Design Paper Range in 2015. The company wanted to provide their customers with an assurance that they are buying reliable products, which are less harmful for the environment and local communities. The brand chose the EU Ecolabel because it is an independent entity, which emphasises transparency and credibility. Mondi is particularly committed to changing customers’ perception of recycled paper, promoting that high-quality recycled paper can be sustainable, and does not have to be thin and grey.

Mondi’s Green range, a portfolio of eco-efficient products, most of which have the EU Ecolabel, is proof of this commitment. Initially started in 2006 with a handful of 100% recycled products, the range has now grown in popularity and momentum. For example, Mondi’s leading Green Range brand for colour laser printing, ‘Colour Copy’ is the first brand to become CO2 neutral from harvest to final product, thanks in part to offsetting programs. Mondi has successfully achieved their goal of producing high-quality products that are sustainable for the environment.

The company’s ‘growing responsibly model’ looks at sustainable forest management, but also focuses on other UN Sustainable Development Goals, such as the development of local communities, the preservation of ecosystems and biodiversity and the reduction of water consumption and carbon emissions. Becoming awarded with the EU Ecolabel is proof of their commitments to these goals. In 2016, Mondi Group sustainably managed around 2.4 million hectares of forests and planted nearly 31 million seedlings. The group also sources their wood and fibre from solely responsibly managed forests, is committed to zero deforestation and fights against illegal logging. In 2017, 71% of the wood they procured for raw material came from FSC or PEFC-certified sources, and 65% of their mill fuel consumption came from biomass-based renewable sources. These actions are fundamental for achieving the UN SDG target of zero net deforestation and forest degradation by 2020, which Mondi is striving to meet.


Image copyright of Mondi

Sources:

https://www.worldwildlife.org/threats/deforestation

https://www.mondigroup.com/en/home/


https://www.mondigroup.com/en/home/

https://www.worldwildlife.org/threats/deforestation

2) Deforestation – A hotspot for the EU Ecolabel

The EU Ecolabel prioritises deforestation with sustainable forest management practices

Deforestation accounts for 20% of global greenhouse gas emissions, with the sourcing of soy and palm oil, beef, paper and pulp as its biggest drivers. Over the last few years, increased commitment has emerged from the public and private sectors to halt global deforestation. As one of the largest industrial sectors in the world, the paper and pulp industry has the potential to be the driving industry to meet SDG Goal 15: sustainably manage forests. Companies of this sector are aware of the prime importance of preserving forests, their main source of raw material, and environmental pressures linked to deforestation have zoned in on how paper manufacturers address this environmental hotspot. Many of these companies have found the EU Ecolabel to be a reliable way of measuring and fulfilling their sustainability goals.

Deforestation has a major impact on the environment—at the current rate of deforestation, the world’s rainforests could vanish within the next hundred years. As 80% of land animals and plants live in forests, millions of species are at risk of losing their habitat. Furthermore, this lack of trees would contribute to severe temperature variations, as trees play a vital role in regulating forest climate by blocking sunrays in the daytime and preserving heat at night.

NGOs such as Greenpeace, WWF and Client Earth have raised awareness on deforestation, positioning it as a key issue for consumers to consider. In parallel, private sector actors such as Asia Pulp & Paper have established zero deforestation commitments, whether it be through voluntary commitments with forest conservation initiatives like the Consumer Goods Forum or the Tropical Forest Alliance and the New York Declaration on Forests. These public-private partnerships promote sustainable forestry practices and, as for the Consumer Goods Forum, establish guidelines for sustainable sourcing, verification and transparency of company policy and goals.

Well aware that forests are the basis of their livelihood, an increasing number of companies from the paper and pulp industry have made pledges to reduce their impact on forests. Despite these efforts, the industry is still under increasing pressure from NGOs to further address this environmental hotspot. The EU Ecolabel has contributed to supporting this battle, with requirements on sustainable forest management for their paper-based products since 1996 upon the adoption of the copy and graphic paper criteria.

Paper-based product categories make up over 25% of all EU Ecolabel products on the market and include five categories: converted paper, newspaper print, printed paper, copying and graphic paper and tissue paper. As of March 2018, there are over 16 700 different paper-based EU Ecolabel products on the market. These criteria impose strict requirements on emissions to water and air as well as on the energy used during the manufacturing processes. Sourcing is also an area of high importance for the EU Ecolabel, and it collaborates with certifications that guarantee sustainable sourcing, such as the FSC or PEFC.

EU Ecolabel Applicants can use PEFC or FSC certification or similar independent third-party


certification schemes as proof to validate that their virgin fibres come from sustainable managed forests .

While there is still work to be done to reach SDG Goal 15, tools such as the EU Ecolabel for paper products and the efforts of the private sector represent a step forward towards the sustainable management of forests.

Sources:https://www.worldwildlife.org/industries/pulp-and-paperhttps://www.theconsumergoodsforum.com/initiatives/environmental-sustainability/key-projects/deforestation/https://unstats.un.org/sdgs/report/2016/goal-15/https://www.nationalgeographic.com/environment/global-warming/deforestation/https://www.triplepundit.com/2017/04/pulp-paper-industrys-role-stopping-deforestation/https://www.forestpeoples.org/sites/default/files/documents/deforestation-4.pdfhttps://www.worldwildlife.org/industries/pulp-and-paperhttp://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32011D0333https://www.tfa2020.org/en/reports/annual-report-2017/

3) Back to school with the EU Ecolabel

Back to school with EU Ecolabel paper!

Around 410 million tons of paper is produced globally each year. By 2020, it is estimated that paper mills will produce 500 million tons of paper and paperboard each year. Pulp and paper production is one of the largest industrial polluters of air and water, with a number of environmentally harmful substances released during the manufacturing process, according to the Worldwatch institute2. In fact, CO2, industrial effluents, nitrogen oxides, sulfur-based compounds, phosphorous composites as well as halogenated organic compounds are all released during the transformation of wood into paper. Environmental certifications such as the EU Ecolabel can limit the detrimental effect this consumption has on our biodiversity.

Paper consumption is particularly important in schools and even more so during the back to school months of August and September. Paper waste is also a critical issue since recycling is complex and costly to implement, and not yet prevalent within all schools. However, reducing paper consumption and buying more responsibly is increasingly becoming possible for parents and students, as brands provide more ecologically friendly products awarded with environmental certifications. For example, purchasing EU Ecolabel paper products for school supplies and writing paper is a simple way to ensure a more respectful paper production.

2 http://www.worldwatch.org/paper-production-levels-environmental-footprint-still-high


The EU Ecolabel guarantees paper that is made from recycled fibres, or sustainably sourced virgin fibres. In fact, recycling 1 ton of paper saves 17 mature trees, 7,000 gallons of water, 3 cubic yards of landfill space, 2 barrels of oil, and 4,100 kilowatt-hours of electricity3. The accumulation of paper in landfills is particularly harmful, seeing as the decomposition of paper produces methane, a greenhouse gas with devastating heat-absorbing qualities. The EU Ecolabel also makes sure that the paper production limits the use of toxic substances, detrimental to the environment and human health. Thus, buying recycled paper with the EU Ecolabel certification helps limit the destructive effects paper productions.

Sources : http://greeningforward.org/environmental-issues/waste/recycle/recycling-facts/http://ec.europa.eu/environment/life/project/Projects/index.cfm?fuseaction=home.showFile&rep=file&fil=LIFE_EWWR_outils_idees_anim_reduc_papier_scolaire.pdf . http://www.ecoresponsabilite.ademe.fr/n/les-enjeux-du-papier/n:290http://www.ecology.com/2011/09/10/paper-chase/https://ec.europa.eu/jrc/sites/jrcsh/files/jrc-karlsruhe-emas-2015-environmental-statement_en.pdfhttps://www.planetoscope.com/Etude-et-Emploi/1153-chiffre-d-affaire-des-manuels-scolaires-en-france.htmlhttp://www.worldwatch.org/paper-production-levels-environmental-footprint-still-high

3 http://greeningforward.org/environmental-issues/waste/recycle/recycling-facts/


http://www.worldwatch.org/paper-production-levels-environmental-footprint-still-high

https://www.planetoscope.com/Etude-et-Emploi/1153-chiffre-d-affaire-des-manuels-scolaires-en-france.html

https://www.planetoscope.com/Etude-et-Emploi/1153-chiffre-d-affaire-des-manuels-scolaires-en-france.html

https://ec.europa.eu/jrc/sites/jrcsh/files/jrc-karlsruhe-emas-2015-environmental-statement_en.pdf

https://ec.europa.eu/jrc/sites/jrcsh/files/jrc-karlsruhe-emas-2015-environmental-statement_en.pdf

http://www.ecology.com/2011/09/10/paper-chase/

http://www.ecoresponsabilite.ademe.fr/n/les-enjeux-du-papier/n:290

http://ec.europa.eu/environment/life/project/Projects/index.cfm?fuseaction=home.showFile&rep=file&fil=LIFE_EWWR_outils_idees_anim_reduc_papier_scolaire.pdf



http://greeningforward.org/environmental-issues/waste/recycle/recycling-facts/

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