social media policy for small businesses
TRANSCRIPT
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Wendy Bryant-Beswick,
VP of Marketing/Sales
Social Media Policy
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Where Your Customers Are
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• 3.3 billion users• 5.3 billion searches per year• 4 billion views per day• 1 million businesses
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Social Media for Small Business
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Level the playing field against bigger competitors
• Create connections & build relationships
• Improve search engine rankings• Become a thought leader• Manage your brand reputation• Grow faster & smarter than your
competition
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Define Risks
• Damage to brand reputation• Confidential information• Legal, regulatory• Identity theft
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Set a Social Media Policy
• Incorporate employee guidelines & existing conduct policy
• Define confidential, proprietary information• Designate specific SMA(s)• Define social media platforms• Define content types• Establish behavior guidelines• Defamatory language• Social Media Monitoring
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Establish Processes
Publishing Process
Engagement Process
& Procedure
Negative & Positive
CommentsResponse
TimeApproval
Paths
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Social Media Resources
3/20/2013 7
Social Media.Org http://www.socialmedia.org/disclosure/Twitter Success Stories
https://business.twitter.success-stories/company-size
LinkedIn Learning Centerlearn.linkedin.com/small-business/episode-1/
HootSuitehttp://hootsuite.com/
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Wendy Bryant-BeswickVP of Marketing & Business Development
Email: [email protected]: @wenbryant
www.linkedin.com/in/wendybryant/
Contact Details