social media platforms and characteristics · social media platforms and characteristics when it...
TRANSCRIPT
SOCIAL MEDIA PLATFORMS AND CHARACTERISTICSWhen it comes to social media, Tourisme Montréal loves to share! We invite you to use this brief guide to choose the best platforms for your meeting or convention and start planning your most successful event ever!
FACEBOOKGood for: People-oriented events with a high visual and social content Not so good for: Text heavy, specialized contentPros: Sheer numbers and ability to incorporate updates, event invitations and rich mediaCons: Long lead time to build fan base and engagement, high level of monitoring time required
TWITTERGood for: Tech-friendly events with high level of information; making contact with media and influencersNot so good for: Expressing long thoughts or impressionsPros: Instantaneous dialogue and conversation, reach beyond event attendeesCons: Requires high level of monitoring time
LINKEDINGood for: Establishing professional connections before the event and maintaining network afterwards Not so good for: Sharing content during an eventPros: Well respected and trusted in many professionsCons: Very little potential for visual and rich media content
FOURSQUAREGood for: Location-based destination events and sharing tips for local resourcesNot so good for: Facilitating engaging conversation about the content of an eventPros: Gain popularity by instant word-of-mouth advertisingCons: Difficult to measure impact
INSTAGRAM Good for: Events with visual appeal and highly social attendeesNot so good for: Events with camera-shy attendeesPros: Easy to integrate into other platforms, especially Facebook and TwitterCons: Account may not have relevance after the event is over
PINTERESTGood for: Design, tech or visually oriented events Not so good for: Events with a strong male demographic, as more than 70% of Pinterest users are female Pros: Visually appealing and a simple interface, more than 70 million usersCons: Difficult to use during an event
YOUTUBEGood for: Filming quick “on the street” video clips and interviews with presenters/attendees, as well as livestreaming eventsNot so good for: Events with little visual or interactive componentsPros: Captures a sense of being at an eventCons: Editing and uploading video can take time and skill
SUBSCRIBE TO OUR NEWSLETTER | meetings.tourisme-montreal.org/newsletter
NETWORK BEFORE EVENT DURING EVENT AFTER EVENT TOURISME MONTRÉAL ON SOCIAL MEDIA
FACEBOOK Create fan page, event and places (with Facebook Places)
Post all information about the event
Share photos and regular status updates
Encourage attendees to share impressions, check-in to places, and “tag” fan page and event
Post a “Thank You” status update
Evaluate results with Facebook Insights
Organize photos into albums
Encourage attendees to “tag” themselves in photos
https://www.facebook.com/Montreal
TWITTER Create a Twitter account and hashtag for the event
Mention the event daily, using the hashtag
Introduce the event on TweetMyEvents
Create a Twitter wall to broadcast tweets
Tweet updates, news, key statements, general information
Respond to attendees who mention account and use hashtag
Share photos and videos
Monitor impact with Twitalyzer.com
If the account won’t be active, post a “Good-bye” tweet and other ways to stay connected, then delete account
@MeetMontreal (M&IT)
@Montreal (Leisure travel - English)
@MonMontreal (Leisure travel - French)
@tourismemtl (Corporate profile)
LINKEDIN Create a group
Encourage professional colleagues to join group
Promote event on other groups within the same field
Post daily update to group
Share event reports, blog posts or white papers
http://www.linkedin.com/company/tourisme-montreal
FOURSQUARE Create an event and link it to other social media profiles
Ensure the venue has a Foursquare profile
Hang up posters and stand-up displays to encourage people to check in
Use the same hashtag as on Twitter
Delete event Visit Montrealfoursquare.com/montreal
INSTAGRAM Create a profile for the event
Link to other social media profiles
Take photos of presenters, attendees, and venue
Use the Twitter hashtag
Download photos and archive or create an album on Facebook
visit_montreal
PINTEREST Create an account
Create boards related to event content, venue or location
Review own homepage for photo and video quality
Monitor account activity (likes and repins)
Publish photos and videos
Link pictures with keywords
pinterest.com/ visitmontreal (Leisure travel)
pinterest.com/ meetmontreal (M&IT)
YOUTUBE Create a YouTube channel
Film a short “trailer” for your event
Livestream the event
Film short interviews with presenters and attendees on a smartphone and immediately upload
Edit video clips and recorded livestream content, post highlights
http://www.youtube.com/user/TourismeMontreal
SUBSCRIBE TO OUR NEWSLETTER | meetings.tourisme-montreal.org/newsletter