SOCIAL MEDIA PLAN (Facebook, LinkedIn, Twitter)

Facebook:

In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content. Our Facebook Fan page strategy is built on three important elements. We will: 1.Develop an army of staff, board members, customers, suppliers and fan content producers 2.Provide a variety of content that focuses on customers’ needs and interests 3.Analyze our results to determine what our Fans are interested in To keep our prospective students and their parents engaged, we have developed four different types of content:

By evaluating our Facebook Insights dashboard monthly, we will maximize the effectiveness of our Fan page. Interaction/Engagement: 1.Conduct a quarterly survey 2.Share photos, video and news stories and ask —What do we think? 3.Create a contest 4.Encourage testimonials from customers 5.Ask advice to improve our products and services 6.Ask our fans to vote 7.Introduce customers to others like them 8.Introduce new questions to bulletin boards 9.Ask for questions

40%

30%

25%

5%

Percent of content

Interaction/engagement

User Generated

Educational

Promotional

10.Share issues and ask for advice 11.Use quizzes to test consumers knowledge 12.Create a monthly poll User Generated Content—30% 1.Video interviews of staff 2.Video interviews of customers 3.Video interviews of administrators 4.Live video streaming at conferences, events and weekly meetings 5.Micro blogging about days activities 6.Photos from staff visits to customers and customer visits to headquarters 7.Staff sharing memories of company milestones 8.Suggestions for customers how they are using our products and services 9.Mini 2-3 minute video summary about our products and services 10.Post frequently asked questions 11.Share common issues and solutions 12.Suggestions Educational—25% 1.History of our organization 2.Background on products and services 3.Feature current customers and vendors 4.Interviews to show how our product is made 5.Research our organization is doing 6.Awards we have received 7.Upcoming events 8.Identify political decisions affecting our industry 9.Link to relevant Twitter, YouTube, Flickr, Blogs in industry 10.Provide historical information about successful products 11.Introduce a series of Webinars or video chats:

How to use our products/services

Unique implementations of our products/services 12.Create “drip information Webinar series:”

Five steps to ?????

10 ways to get ??????

7 techniques to ??????

Promotional—5% So we have an opportunity to promote our organization and its perfectly acceptable to do so as long as it’s 1) low key 2) entertaining/fun 3) infrequent. So we recommend committing no more than 5 percent of our content to promotional information. 1.What makes our organization better 2.Promotional videos 3.Links to marketing materials (PDF, video, photos)

4.Featured facts 5.Testimonials 6.Contests 7.Discuss conferences, events, meetings Key Features :

Publish more visual content.

Create image-focused ads.

Keep our copy short.

Focus more on our evangelists.

Create more compelling content.

Integrate our Facebook and Pinterest strategies- Content shared through third-party apps will begin to see greater visibility in our News Feed.

Influence users to check-in

Continue increasing likes of our page

Page Optimization

Connect e-mail marketing and Facebook marketing

Monitoring and Measurement:

Clickthrough Rate - By comparing the clicks of each post to one another, we can see if there's a major outlier in the bunch. That can provide clearer insight into the kind of content that works best for we on Facebook

Reach Growth - Facebook Insights shares information on both our total page Likes and the total friends of our fans -- and by taking the sum of these two metrics, we get the total number of people our Facebook page is reaching.

Apps to be used:

Trackur & Facebook Insights

TWITTER:

Type of Communications:

1. Mahendra Trivedi, Dahryn Trivedi and Master Gopal 2. One-to-one customer resolution 3. Media channel: Connecting with journalists/editors 4. Professional networking 5. CSR: Cause, Foundation, etc. 6. Green initiatives 7. Brand ambassador/Mascot 8. Photo stream 9. Specific event run-up 10. Contests 11. Internal employee communication 12. Community Engagement 13. Direct sales or lead generation 14. How-to, Instructional, Tips 15. Promote blog, Facebook Brand Page, Website

Media: The Twitter channel will primarily be: Text | Audio | Photos | Video

Sample Examples of Tweet we shall use -

Quotes from Guruji

Things we didn’t know about ?

Customer testimonials

A funny thing happened at work today

Tips for getting the best deals on________

Ask a question every ________day, eg: What did we learn on our last holiday?

40%

30%

25%

5%

Percent of content

Interaction/engagement

User Generated

Educational

Promotional

Organize weekly giveaways with quick tweet quizzes.

Everything we need to know about ________ but were afraid to ask

Work tips: How to get more from ________

10 ways we can improve our ________

What I learnt from this (Movie Star/Celebrity/Icon/Leader/Employee)

Why I loved this (Movie/TVSeries/Book/Show/Performance)

10 myths about our (Product/Service/Industry/Employees/CEO)

7 most scary facts about ______ and how to overcome them

Dos and don'ts of _____

Monitoring and Measurement:

Twellow.com, Tweepi.com

Hashtags: #trivedieffect, #mahendratrivedi, #dahryntrivedi, #mastergopal, #MEP, #HMP, #DTPK

Twitter Marketing Tactics

Add highly visible “Follow me on Twitter” Buttons on the top right hand corner of all properties,

in emails, newsletters

Follow people in our category using Twellow.com & Tweepi.com

Send power Tweets that increase engagement using Twylah.com and using their power tweet feature

Using Hashtags

Using @ : These tactics will be activities such as

Answer questions people ask we on Twitter Ask questions of our Twitter followers Recognize people on Twitter who retweet our blog posts

Apps:

HootSuite, Trackur and Tweetreach (only for events)

LINKEDIN: Corporate Branding:

Type of channel:

1. Corporate Page 2. Founder of the Company 3. Corporate Newsletters, E-Mail Marketing, Product, etc. 4. One-to-one networking 5. Media channel: Product and Brand Building 6. Professional networking 7. CSR: Cause, Foundation, etc. 8. Green initiatives 9. Brand ambassador/Mascot 10. Specific event run-up 11. Internal employee communication 12. Community Engagement 13. Direct sales or lead generation/ Advertise (B2B projection) 14. How-to, Instructional, Tips 15. Promote blog, Facebook Brand Page, Website 16. Discussion Forums, Events and Answers and Groups( 4-5 groups maximum)

Staff

Path Developers and Voice, Networking, Profile Builders, Branding, Career Postings, Answers, Discussion Forums, etc.

Management

- Speakers and Activators (Brand Speakers) Corporate Connections, Product, Brand name, Technical analysis, Questions and groups,, Answers, Discussion Forums, etc.

Influencer

Guruji

Twitter Marketing Tactics :

Add highly visible “Follow me on LinkedIn” Buttons on the top right hand corner of the

any online property, in emails, newsletters

Brand awareness :

Post useful updates once a day

Articles from Influencers and Management once a week

Be active in 3-5 LinkedIn groups consistently

Use LinkedIn’s advanced search facility to locate useful business connections by name, company,

university, job title, geographic location.

Response Management (Response to interactions, answers, discussions, mentions, etc)

Profile views for lead generations and direct interactions

Advertising

Content Management -

20%

20%

20%

40%

Percent of content

Interaction/engagement

User Generated

Educational

Promotional