social media per la sala cinematografica
TRANSCRIPT
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SOCIAL MEDIA PER LA SALA CINEMA
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Ciao, sono Luca
Consulente SMM
Blogger e giornalista
Autore Hoepli
Viaggiatore
Cinefilo
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Perché sono qui
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Perché siete qui
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CONTESTO
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SITO WEB
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SOCIAL MEDIA
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CONTESTO SITO WEB
EMAIL SOCIAL MEDIA
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CONTESTO
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Il contenuto è re
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Il contesto è regina
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28,6 milioni Italiani online
Audiweb.it
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92,5% usano i motori di ricerca
Audiweb.it
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86% usa social network
Audiweb.it
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74% usa la posta elettronica
Audiweb.it
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Tempo su mobile supera 50%
Audiweb.it
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85% del tempo sulle app
Nielsen
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Motore di ricerca Sito web
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SITO WEB
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Comunicazione informale
Dare del tu,Tono della
conversazione
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Visuale
Spazio alle immagini
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Aggiornato spesso
Almeno una volta a
settimana
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Informazioni di servizio
Mappa, orari, contatti, telefono
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BLOG WORDPRESS
La vostra identità in rete
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EMAIL Newsletter
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Fidelizzare
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Sconti, promozioni, coccole
Anteprime e offerte esclusive
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MAILCHIMP Newsletter facile e a basso costo se non gratis
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SOCIAL MEDIA
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PAGINA FACEBOOK
La piazza virtuale
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LIVE video
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Contenuti visuali
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GIF animate
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Misure giuste
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Pianificare con un calendario editoriale
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WHATSAPP La comunicazione diretta in tempo reale, su mobile
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Canale broadcast
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Ottenere il consenso
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Fidelizzare e informare
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INSTAGRAM Intrattenimento e divertimento con le immagini (e mini video)
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Ponte con offline
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Selfie Spot
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Hashtag
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CONSIGLI FINALI
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Da fare subito
Organizzare una redazione
Impostare i canali social
Coordinare grafica e immagini
Definire calendario editoriale
Verifica informazioni contatto
Individuare uno spazio ponte
Integrare online/offline
Studiare promozioni online
Fare, sbagliare, imparare
Video, video, video
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Risorse
Pandemia.info/salacinema
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GRAZIE
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Luca [email protected]@lucaconti.it
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Domande?