social media optimization techniques for college and career
Post on 13-Sep-2014
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Social Assurity has put together a thought-provoking and insightful presentation designed for students to help them understand how to harness the powers of social media in support of college admissions, internships, scholarships and career placements.TRANSCRIPT
HARNESSING THE POWER OF SOCIAL MEDIA
FOR GRAD SCHOOL AND CAREER
Alan Katzman, Social Assurity LLC
Embrace Your Social Media
Copyright 2014 Social Assurity LLC
You’re the Sum of Your Social Media
Facebook+
Twitter+
LinkedIn+
Instagram+
Tumblr = You
Copyright 2014 Social Assurity LLC
Grad Schools Are Looking
How New Technology And Social Media Will Affect Your MBA Application
Law School Admissions Officers Are a Nosy Bunch
Medical School Admissions Officers Checking Applicants' Facebook Pages
Give Yourself a Social Media Makeover as a B-School Applicant
Do Grad Schools Care About Your Social Profile?
Copyright 2014 Social Assurity LLC
Recruiters Are Also Looking
93% of recruiters are likely to look at a candidate’s
social profile
42% of recruiters have reconsidered a candidate based
on content viewed in a social profile, leading to both positive and negative reassessments
- Corporate recruiters are increasingly and proactively using the search capabilities of Google, Facebook, Twitter and LinkedIn to identify and then recruit targeted talent.
- Known as the invisible market, social media searches are happening all the time but candidates will first need to learn how to build a public online presence to get in to the game.
Copyright 2013 Social Assurity LLC
What Are They Assessing?
Credibility Character Maturity Intelligence Likeability
Copyright 2014 Social Assurity LLC
What They Notice
Charitable
Drugs
Sexual
Profanity
Grammar
Guns
Alcohol
Religious
Political
0 10 20 30 40 50 60 70 80 90
Recruiters Reactions to Certain Posts (%)
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Where They Are Looking
83%
65%
37%18%
36%
94%
40%
55%
Job Seekers
Recruiters
Surprised!
Copyright 2014 Social Assurity LLC
Facebook: Really?
1.3 Billion Active Monthly UsersUpdate Your Status Accordingly
Research Your Opportunities Then Leverage Your Network
Join Groups and Like Companies
Recruiters are People Too
Copyright 2014 Social Assurity LLC
Tweet, Meet and Follow
Network
KeywordsShare
Retweet
Contribute
FollowRecruiters and
potential employers search Google for job
candidates… and Google loves Twitter.
Copyright 2014 Social Assurity LLC
ProfileSummarySkillsGroupsCompaniesEducationEngageConnectNetwork
Copyright 2014 Social Assurity LLC
Why Google Plus?
In 2013 there were over 2 trillion Google searches or close to 6 billion searches per day. Owning the first page of Google is owning your social media.
Amazing Correlation Between Google + and Higher Google Search Rankings.
Copyright 2014 Social Assurity LLC
Google + Profile Page
Links
Story
Contact
Communities
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Pinterest Has 70 Million Users!
Copyright 2014 Social Assurity LLC
Final Thoughts
Engage Social Media is Social Build a Professional Presence Write, Blog, Author, Publish Video Portfolio Network
Thank You for Your Time!
Follow us on Twitter @socialassurity Email [email protected] Visit our website at socialassurity.com Follow us on Instagram: social_assurity Follow us on LinkedIn: Social Assurity
Call or email us for a FREE consultation on how to optimize your social media for academic and career advantage.
Copyright 2014 Social Assurity LLC