social media on a budget
DESCRIPTION
A presentation put together especially for Search Engine Strategies London 2012. It discusses the importance of a strategy even if your social media budget is limited and the dangers of using shortcut - and then shares some shortcuts.TRANSCRIPT
![Page 1: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/1.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Your social media
cannot lookcheap
![Page 2: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/2.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Unless…
![Page 3: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/3.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
What do you need?
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Frag-men-t-ationhttp://bit.ly/pinlist
![Page 5: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/5.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://supergooglereader.com/
Your Command Centre
![Page 6: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/6.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Social media monitoring
![Page 7: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/7.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://www.evri.com/business/media
Car insurance scan is OK
![Page 8: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/8.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Human remains? NOT OK!
Down with the Speed Freak Killer
![Page 9: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/9.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://trap.it and http://beta.strawberryj.am/
![Page 11: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/11.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Is it okay to broadcast?
![Page 12: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/12.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://pipes.yahoo.com
![Page 13: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/13.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Not so popular
![Page 14: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/14.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://paper.li/ This newspaper has over 53 thousand tweets
Paper.li
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://danzarrella.com/
![Page 16: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/16.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://www.pearltrees.com
Raised $6.7m
Collaborative Interest Graph
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://bufferapp.com and http://on.fb.me/sesselfb
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://tweetguru.net/multi/
DM 12 people at once
![Page 19: Social Media on a Budget](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554ce017b4c905d1488b522a/html5/thumbnails/19.jpg)
@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Shortcuts are dangerous
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
565 people
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
http://on.fb.me/seseasy
http://bit.ly/sesyoupages
http://bit.ly/sesrss
The original Facebook. Am I out of time?
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Your take away
Monitor cheaply, react quickly
Mention people
Strategy is better than shortcuts
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@AndrewGirdwood
London | 20–24 Feb, 2012 | #seslondon
Picture Creditshttp://www.flickr.com/photos/the_justified_sinner/3704699851/http://www.flickr.com/photos/metalcowboy/410860767/http://www.flickr.com/photos/massimobarbieri/3185202042/http://thereifixedit.com
Thanks!