social media north wales
DESCRIPTION
Presentation by David Cornett of SNOW architects on the benefits of Social Media for Businesses Wednesday 18th April 2012 Bodelwyddan Castle, Bodelwyddan Also handy as how an architect uses social media.TRANSCRIPT
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social media for business
David CornettSNOW architects ltdBlackburne House, Hope Street, Liverpool, L8 7PEtel 0151 703 0500 www.snowarchitects.co.uk
facebook - http://www.facebook.com/snowarchitectstwitter - http://twitter.com/snowarchitectslinked in - http://www.linkedin.com/in/davecornett
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S N O W ARCHITECTSChartered Architects combining form with functionality
Dave Cornett
Director / architectural technician
SNOW architects
in top 100 tweeters in built
environment
Building Design Magazine
Architects Journal
Property Week
Architect Map
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social media for business
why SNOW use social media
• real people behind the company• raising awareness of the company and
its projects• driving traffic to website & SEO• Increase online visibilty• growing network of connections• establishing ourselves as experts in a
particular field• industry news• conversations with our peers• networking events
Initially across three main sites
• Facebook • Linked in• Twitter
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S N O W ARCHITECTSChartered Architects combining form with functionality
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social media for business
help use twitter to spread the word?
Twitter allows you to connect all of your social media marketing together.
not all your network are on one platform..
not all your network are on the same time as you.
link your blog to twitter add twitter to your website using a widget and feed your tweets to linkedin etc...
add regular content to either to generate a feed to your social media
company website blog
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social media for business
slide courtesy of David Hazelhurst - PH Creative http://www.ph-creative.com/
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S N O W ARCHITECTSChartered Architects combining form with functionality
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social media for business
example of a feed
[Blog Post] #AugmentedReality - The Use of AR in the Construction Industry Part TWO j.mp/HNffGV #in
Anyone looking for a hotel development site in the Liverpool City Centre? We have a Client wanting to sell the land with planning #in
Why not become a fan of us on facebook at j.mp/Iyzy8v #in
10 Iphone Apps for #architects & #surveyors that are incredibly useful j.mp/HE0C4h #in
Read my interview with @PauleyCreative > How a UK architect practice uses social media j.mp/ICYkRu #in
We’ve been appointed to start the working drawings for this state of the art executive home in a Conservation Area http://j.mp/jQ9UBF
One our of areas of expertise is Student Accommodation, we currently have three on site. http://j.mp/mkMydP
We design Commercial Interiors this is our work for EC Harris Manchester - Office fit-out http://j.mp/mFpqcq
If you are thinking of extending, take a look at this fantastic transformation to whet your appetite j.mp/IeISff #in
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social media for business
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DAVID CORNETTDirector07946 223 [email protected]
SNOW architects ltd
Blackburne House
Hope Street
Liverpool L8 7PE
0151 703 0500
www.snowarchitects.co.uk
twitter @snowarchitects
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social media for business
automate your feed
list of standard tweet - links to website, blog etc..
interesting websites
save time - continuous tweeting without having to do the work.
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social media for business
measurement
analysis of good/bad tweets
what works?
traffic to website
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social media for business
measurement / engagement
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social media for business
social media in search results
within your 140 characters insert some SEO text relevant to your field to increase the possibility of being found online
finding followers• listen to conversations• ask questions• share• engage• recommend/RT• find construction sector companies and
communities • identify industry influencers• be interesting and interested
measurement• google analytics• hootsuite• buffer
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social media for business
revenue
• educating followers to types of work• facebook• twitter• linked in
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S N O W ARCHITECTSChartered Architects combining form with functionality