social media network breakfast by willem de klerk
DESCRIPTION
90 slides met feiten over de veranderende omgeving en hoe we daar op inspelen.TRANSCRIPT
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CONTACT THE WORLD
Willem de Klerk
WDK MEDIA
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THANK YOU FOR ATTENDING ANY…
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Klik op het pictogram als u een afbeelding wilt toevoegen
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Hyves
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Your experience of social media?
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DIGITALE REVOLUTIECommunicatie, data dragers en
vormen veranderen
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First newspaper published
Computer19701752 1916 1930’s 2010
TVRadio
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Bibliotheek
Dataservers
Boeken
Serverparken
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Boeken E-Books
MEDIA NEW MEDIA
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Tijdschriften Blogs
MEDIA NEW MEDIA
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Kranten Interactieve nieuws websites
MEDIA NEW MEDIA
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Reclame folders Webwinkel
MEDIA NEW MEDIA
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Foto Digitale foto
MEDIA NEW MEDIA
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Analoge radio Internet radio
MEDIA NEW MEDIA
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LP & CD Ipod
MEDIA NEW MEDIA
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Blu-ray Disc
Video
HD ondemand
DVD
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Laptop
Computer
iPad
Desktop
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And what does/should that mean for advertisement
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INTERNET ONTWIKKELING (BRON WIKIPEDIA)
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INTERNET 1.0
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Internet 1.0 vs 2.0
Van visitekaartje
Naar social (UGC)
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INTERNET 3.0
Web 3.0
van visitekaartje
via social (UGC)
Naar interactief
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Babyboomers1944 - 1961
Generatie X1962 -1982 Generatie Y
Millenials/Echo Boomers1983 - 2003
Internet ontwikkeling vs Verandering Generaties
Generatie Z2004 - heden
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SOCIAL MEETS MEDIA
• Blogs (Wordpress, TypePad, Blogger, Tumblr, enz)• Micro-Blogs (Twitter, Jaiku, Plurk, Pownce, enz)• Sociale netwerken (Ook wel Social Networking genoemd,
Linkedin, Hyves, Facebook, MySpace enz)• Nieuws Websites (Nu.nl, NuJij, NOS Headlines, Digg, enz)• Wiki’s (Wikipedia)• Video’s (YouTube, Vimeo, yubby)• Foto’s (Flickr, Picasa)
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http://popacular.com/gigatweet/
29 MILLION USERS1300% YEAR ON YEAR GROWTH
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SOCIAL MEDIA IMPACT ON BUSINESS
Word of Mouthvs
Word of Mouse
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E-Commerce World Wide
2008: 400 Miljard euro2009: 500 Miljard euro2010: 1200 Miljard euroBron: vincente @willemdeklerk zie slideshare.net presentatie morgan stanley mery meeker. Zij rapporteers e-business €1200 miljard in 2010
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Reisbranche is de grootste online branche•50 % van reizen wordt geboekt via internet•90% van de omzet komt binnen via internet
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Met ruim 10 miljard verkochte liedjes de grootste muziekwinkel
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en de volgende hype is onderweg……
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Van word of mouth naar word of mouse
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Ping, Chat, sent photo’s, voice messages and locate, with friends
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Social media Bookmarks
Zorg ervoor dat iedereen jouw boodschap makkelijk kan delen
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WAT DOE IK & HOE DOE IK DAT
• WDK Events: organisatorische werkzaamheden, concept ontwikkeling, diverse events
• WDK Media: social media training, presentaties en implementatie
• Outfox: online crowdcourcing 2000 studenten denken mee over bedrijfsuitdagingen
• Get Started : van leegstaande bedrijfsruimte verzamel kantoren maken voor startende ondernemers (in oprichting)
• Efficiënt werken met:– e-mail regels, mapjes en max 2 keer per dag ophalen– Dashboard pagina’s– Life Hacking fingertips (typen zonder typen)
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WAT KAN IK ER ZELF MEE/HOE INTEGREER IK SOCIAL MEDIA PERSOONLIJK EN ZAKELIJK
• Doe je niet mee aan social media dan doet iemand anders het voor jou en verlies je de regie. Zorgvuldige implementatie biedt kansen.
Social Media is niet gratis het kost tijd!
• Intern werken in een online omgeving (wie, wat, waar) meebezig?• Extern (acties, service, monitoren/luisteren, community)• Privacy (wat deel ik wel, wat niet en waar doe ik dat)• Wat is mijn online identiteit (wieowie.nl & google jezelf)• Weet wat er over je wordt gezegd (word of mouse) luister, voeg iets
toe deel uit en dan kun je ontvangen.
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THANK YOU FOR YOUR ATTENTION ANY…