social media + national mentoring month = opportunity
DESCRIPTION
Social Media + National Mentoring Month = Opportunity; part of monthly webinar series hosted by Mentoring Partnership of Minnesota.TRANSCRIPT
December 7, 2011
Quality in Action
Social Media + National
Mentoring Month = Opportunity
1
Webinar Logistics
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April RiordanDirector of Training & Community Partnerships
Recordings of past webinars are available on our YouTube Channel.
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Featured Panelists
Rich GreifDirector of Marketing & Partnerships
Mass Mentoring Partnership
www.massmentors.org
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Sarah KremerProgram DirectorFriends for Youth Mentoring Institutewww.friendsforyouth.org
National Mentoring Month January 2012 marks 11th
anniversary of NMM Annual media campaign to
recruit volunteer mentors for young people
Spearheaded by Harvard Mentoring Project of Harvard School of Public Health, MENTOR, and Corporation for National and Community Service
Top 12 Tips for 2012
1. I am a Mentor – Social Media Day on FacebookEngage mentors
nationwide on Jan. 11 to share their experiences of being a mentor AND encourage their connections to become a mentor
1. “I am a Mentor Day” 2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
2. Strategize Staff/volunteer
resources to maintain presence
Individual vs. agency voice
Goals: visibility, recruitment, engagement
1. “I am a Mentor Day”
2. Strategize3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
3. Start with people you know
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
4. Stay engaged Monitor own social
media pages Follow back new
followers Thank followers for re-
posts
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged5. Connect to national
movement.
6. Gather and share content.
7. Tag stakeholders in posts.
8. Follow companies & funders.
9. Get supporters talking
10. Post videos.
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
5. Connect to national movement
Search for and share great stories, images and videos about mentoring Monitor pages of other mentoring organizations locally and nationally
Set up a Google alert Use the same terms and
search on Twitter or YouTube
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funder
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
6. Gather and share contentAsk supporters for
contentBorrow content created
by others
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
7. Tag stakeholders in posts Recognize companies when
donate, host info session, or employees volunteer
Recognize mentors when post on I Am A Mentor Day and Thank Your Mentor Day
Be conscious of policies surrounding posting mentee stories and information
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement.
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
8. Follow companies & funders
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
9. Get supporters talking during NMM
• Send pre-packaged posts• Include your website and/or your
FB page or Twitter handle • If you have a blog (or your
partners do), ask them to be “interviewed” by giving them 3-4 questions to answer about why they support mentoring and your organization
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
10. Post videos Official NMM PSAs
YouTube channel for nonprofits http://www.youtube.com/nonprofits
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos11. Use existing stories and
content
12. Create a social media schedule
Top 12 Tips for 2012
11. Using existing stories and contentRepurposeReconnect
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
12. Create a social
media schedule Set reasonable goals for:
the number of posts you create per day/week
for the amount of time per day/week you monitor your pages, other pages/posts/articles
doing reposting responding to
comments/likes/mentions on your pages
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Top 12 Tips for 2012
13. Get social about this webinar! Tweet/RT about today’s webinar
and promote next week’s Post links to slides Post links to recording Fan/follow us!
1. “I am a Mentor Day”
2. Strategize
3. Start with people you know
4. Stay engaged
5. Connect to national movement
6. Gather and share content
7. Tag stakeholders in posts
8. Follow companies & funders
9. Get supporters talking
10. Post videos
11. Use existing stories and content
12. Create a social media schedule
Resources National Mentoring Month – Harvard Mentoring
Project, MENTOR, Corporation for National and Community Service www.nationalmentoringmonth.org
Social Media Tip Sheet – Friends for Youth for Mid Atlantic Network for Youth’s Mentoring Children of Prisoners grantee http://www.slideshare.net/sarahmentoring/friends-for-youths-social-media-tip-sheet-for-many
Social Media Sample Policies – Friends for Youth http://www.slideshare.net/sarahmentoring/friendsfor-youth-socialmediapolicyforstaff and http://www.slideshare.net/sarahmentoring/friends-for-youth-socialmediapolicyforsfs
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Social Media Resources How Networked Nonprofits Are Using Social
Media to Power Change blog and The Networked Nonprofit by Beth Kanter http://www.bethkanter.org
Nonprofit Tech 2.0: A Social Media Guide for Nonprofits and Social Media for Social Good by Heather Mansfield, Diosa Communications www.nonprofitorgsblog.org
Nonprofit Technology Network www.nten.org
Network for Good www.networkforgood.org
Social Media Resources Idealware’s The Nonprofit Social Media Decision
Guide www.idealware.org/reports/nonprofit-social-media-decision-guide
CraigConnects’ How the Top 50 Nonprofits Do Social Media infographic http://craigconnects.org/
Six Dos and Six Don'ts with Social Mediahttp://blueavocado.org/node/696
How to Create a Social Media Marketing Schedule http://www.entrepreneur.com/article/220678
Mentoring Institute Conference
13th Annual Mentoring Conference
Making A Difference
Every Day:
Program Support in
Youth Mentoring
February 9-10, 2012
Tim Cavell, Ph.D. Keynote Speaker
Oracle Conference Center
Next WebinarSocial Media + National Mentoring Month = OpportunityTuesday, December 13,10:00 – 11:15 am Pacific Time
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January 19, 2012 - Cropping the Big Picture - Determining What the New Meta-Analysis Means for Your Mentoring ProgramMPM's Training Institute will be teaming up with Education Northwest/National Mentoring Center, Friends For Youth, Oregon Mentors and other partners in the coming year to deliver a monthly webinar series for mentoring professionals. Our first webinar will feature David DuBois, Ph.D. More panelists announced soon!
Date: Third Thursday of every month.Time: 12:00 pm - 1:15 pm CSTLocation: OnlineCost: Free