social media myths (debunked)
DESCRIPTION
Separating the wheat from the chaff so your social enterprise can rock the social web. Presentation given at Enterprising Non-Profits' social media night in Vancouver, Feb 16 2011.TRANSCRIPT
Social Media MythsSeparating the wheat from the chaff so
your social enterprise can rock the social web
Wednesday, February 23, 2011
Myth #1:You need to have an active social media presence everywhere.
Fact: It’s way easier to join a party than start one.
Wednesday, February 23, 2011
Myth #2:Social media is for marketing.
Fact: Social web tools include internal applications as well as customer-facing ones.
Wednesday, February 23, 2011
Myth #3:Social media is by, of & for young people.
Fact: Social media works best when it’s truly collective.
Wednesday, February 23, 2011
Myth #4:Social media is a time-waster.
Fact: Done right, it can save you time & improve efficiency.
Wednesday, February 23, 2011
Fact: Active engagement online can improve offline relationships.
Myth #5:If I spend too much time online, my “real” social life will suffer.
Wednesday, February 23, 2011
Myth #6:If we make a mistake, we risk abject public humiliation. Fact: Sincere apologies go a long way, even online.
Wednesday, February 23, 2011
Myth #7:No pain, no gain.
Fact: You can use social web tools to amplify & extend the work you love most.
Wednesday, February 23, 2011
Myth #8:“Going viral” is a goal.
Fact: Getting a lot of page views is nice, but meeting your strategic objectives is more important.
Wednesday, February 23, 2011
Fact: Asking for input from your community doesn’t require handing them the reins.
Myth #9:Social media is a slippery slope to consensus mayhem.
Wednesday, February 23, 2011
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Wednesday, February 23, 2011