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Services

Social media monitoring & measurement

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Three levels of listening

The conversation is happening – even if you can’t hear it

Discover what is being said about you, where it’s being said, and how influential the people making all the noise are.

Our services listen, help you join in and learn – and come complete with real actionable outcomes.

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1. Snapshot: Broad-sweep manual search across these social media:

Youtube Facebook MySpace Twitter Forums Bebo Technorati Google blog search Delicious Digg TBA (relevant specialist

communities)

Tasks/Costs: Advise client on relevant

key terms Define relevant media to

search Research Analysis Report

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2. One-off full social media monitoring and detailed sentiment analysis Full social media (& mainstream media) online

monitoring Captures comments, blogposts, viewership, user

engagement and other metrics Compares brand/product with rivals for sentiment Sector analysis at top level Discover influencers – with direct links to engage with

them Discover detractors – with direct links to engage with

and learn from them Detailed data and analysis can be made in a format

clients can easily reuse in their own internal presentations and spreadsheets.

Tasks: Topic set up. Requirements: Definition of key terms,

verticals to search etc. Analysis Report

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3. Ongoing analysis and influencer discovery Drill into specific products, functions, new

services. Full social (and mainstream) media monitoring Automatic and constant tracking of comments,

blogs, viewers, engagement & other metrics, 24/7

Compare with rivals and within sectors Measure impact of other media by benchmarking Discover influencers – engage with them Discover detractors – with direct links to engage

with and learn from them Detailed data and analysis in formats clients can

reuse in internal presentations and spreadsheets. Drill as deep as you wish to go.

Tasks: Topic set up. Requirements: Definition of key

terms, verticals to search etc. Analysis Quarterly Reports (other timescales available) Engagement strategy at optional extra cost.