social media mini boot camp aacs 2014

Welcome…Social Media

Mini Boot Camp

#AACS30 Follow on Twitter @MoniqueRamsey

GROWTH TIPLook for these in today’s talk…

Meet Monique…Founder and Social Media Horticulturalist ~ Cosmetic Social Media

Over 20 years experience: aesthetic medical practice management, marketing, training, and consulting

Certified Relationship Marketing and Social Media Strategist (2009)

• Winner 2013 PRSA Bronze Bernays Award for Best Social Media in San Diego for work with San Diego Crew Classic

• Winner 2010 #influenceSD Award for Best Social Media in Business

• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012

(Fluxe Digital)

♥music, USC, ♥

sports, ♥

♥spa days, shoes ♥

♥driving fast creative endeavors!♥

Social Buzz…12 Things You Need To Do In 2014

For Social Media Success**Relationship Marketing


Slideshare.net/moniqueramsey

# 1

• 4th largest traffic driver worldwide

• More affluent & they spend more $$$

• Shopping & discovery frame of mind

• More than 70% use Pinterest to get inspiration on what to BUY (vs. 17% of FB)

• Over 80% of all pins are RE-pins = viral = long life!

Sources: Melanie Duncan, Clicz.com, Social Media Examiner


# 1

DO – 1/30 Rule

DON’T

GROWTH TIPPinterest – Create Boardshttps://www.viraltag.com/ for auto-pinning / IV drip method ;)


# 2 Google Hangouts

• Hangouts – Up to 10 people on Google+

# 3 YouTube

• Great way to build your video library on YouTube!

• Add description and key words

• Share across all social media platforms

• Transcribe content and put on blog all searchable!


# 4 FB Live Stream

www.22s.com/cosmeticsocialmedia

• Live simulcast on your Facebook page via 22SocialApp


# 5 PodcastsAKA. “Netcast” & “Talk”

• Podcasts are portable = personal• Positions you as the expert• Take it everywhere – in the car, on the

treadmill, etc.• iTunes, or apps such as SoundCloud,

Spreaker, Stitcher• Female listenership is on the rise• No skimming allowed!• Only 3% of marketers are currently

using podcasting in their social media marketing strategy = early adopter!

• Doesn’t take a big budget to get started

GROWTH TIPCliff RavenscraftPodcastAnswerman.com

Sources: Postplanner.com and Cliff Ravenscraft lecture


#6 Video

Mobilized material – 90% of Americans own a mobile device.

“Video advertising is turning into a huge 2014 social media marketing trend, as it rightfully should.” – Social Media Today

Facebook has added video to the Newsfeed and testing video ads

GROWTH TIPJust Shoot Yourselfjustshootyourself.comComprehensive package for high quality do it yourself videos


#6 FB AppsGROWTH TIP

Woobox.com


#7 Instagram


#8 Tweetups

• Pick a unique hashtag• Let people know about your

event – 1 hour suggested time• Enlist some mommy-

bloggers• Use Hootsuite, Tweetdeck,

or TweetChat to make it easier to chat during the event

• Have a friend help you out


#9 Existing Content

Blog post

video

Click “public” to make this box appear

It re-calculates reach as you change budget

Set run time

# 10 FB Promoted Posts (Reach More Fans)

GROWTH TIP: Promoted Posts

Notice baseline

Engagement Rate Calculation: (MANUAL!)

talking about / total “likes”

2% is average so anything over this is AWESOME

70% Engagement

Rate

#CAVS Follow on Twitter @MoniqueRamsey

#11 Reading List

Books: • Brian Solis: What’s the

Future of Business• Jay Baer: Youtility: Why

Smart Marketing is About Help Not Hype

• Guy Kawasaki: Enchantment: The Art of Changing Hearts, Minds, and Actions

#CAVS Follow on Twitter @MoniqueRamsey

#12 Bloom Booster Academy

http://go.cosmeticsocialmedia.com/list

Questions?Monique Ramsey

Toll Free Direct Dial 877-401-5485

Email: [email protected]

Facebook.com/CosmeticSocialMedia

Twitter.com/MoniqueRamsey

CosmeticSocialMedia.com/Blog

mailto:[email protected]