social media & meetings promotion bootcamp
TRANSCRIPT
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Association ForumChicago, IL August 8, 2012
Social Media & Meetings Promotion Bootcamp: Strategies You Can Use
Presented ByDave Serino
Strategist & Educator
Think! Social Media
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DAVE SERINO-STRATEGIST & EDUCATOR
Travel, tourism and hospitality industry online marketing & social media consultant. Big sports fan who enjoys family time. Likes to run, kayak, bike, hike & drink hoppy IPA's at brew pubs across the country. Swim parent and St. Bernard owner. Former sports writer and rugby enthusiast. Currently working at Think! Social Media. Developed one of the first social media measurement scales for destination marketers and founded the Social Media Tourism Symposium – aka #SoMeT.
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via @donnamatrix
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THE SOCIAL SPACE
Facebook - www.facebook.com/AssocForum
Twitter - @AssocForumHashtag - #AFCSoMe
LinkedIn - Association Forum of Chicagoland
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http://budurl.com/SocialMeetings
OUR GOOGLE DOC
Or http://tinyqr.com/x
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@DaveSerino- Via Brides and The Knot
• 65% of couples now setting up special sites to manage RSVPs, stream video of the ceremony and-or reception, and keep guests in the loop• One in five couples use mobile apps for planning• 17% of couples use social media to plan, shop or register for gifts, along with sharing every detail online• 16% of brides buy a dress online• 1 in 5 couples go paperless for invitations or save-the-date
THE RISE OF TECHNOLOGY.….
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RFP Planning
Production
Logistics Execution
Promotion
Attendee EngagementSpeakers
Networking
Post Event Extended Life
Data Collection
Improved ROI
Technology Integrated throughout the
cycle of events
- Via PCMA
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“ Those involved in the process via social media are more likely to participate”
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WE ASKED WHAT THEY WANTED
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WE ASKED WHAT THEY WANTED…..• What do you want to know?
• What do you need to know?
• How will you ask the question?
• Who is most important?
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BUILDING THE COMMUNITY
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SITE SELECTION PROCESS
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BUILDING A CONTENT PLAN
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CURATION & CREATION
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CURATION & CREATION
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CURATION & CREATION
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CURATION & CREATION
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KEEP THEM IN THE NEWSFEED
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Connections
Relationships
Conversions
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MAKE A TWITTER LIST
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PHOTO & VIDEO
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PHOTO & VIDEO
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PHOTO & VIDEO
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QR CODES
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Capture by 44Doors
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GIVE SPEAKERS A WARM WELCOME
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USE TECHNOLOGY TO MAKE IT PERSONAL
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SPONSORS - MAKE THEM PARTNERS
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
• During the two day business exchange, we received 57 tweets with both hashtags -#SoMeT12 & #DMAI12.
• There were 33 photos taken with Amigo Man
• 18 people used the $100 discount code and 9 used the $50 code
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ANOTHER WAY TO PROMOTE
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ANOTHER WAY TO PROMOTE
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SAY THANK YOU!
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http://44d.me/DaveSerino
Dave SerinoStrategist & Educator
Think! Social Media USA209 West Main St., Suite 107
Brighton, Michigan 48116www.ThinkSocialMedia.com
Cell: 810-623-1505Skype: dave.serino
www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia
www.DaveSerinoBlogs.com