Social Media Marketing Strategy

By Toby Lattimore

1) MAKE A GOOD PROFILE

Make sure your profile is complete. Add links to your website and if your work relies on a geographical location then add it in. Also if you7

have interests that are relevant to your business add those too because people will be search by theses criteria.

2) BE REGULARThe people you connect with will be online at a particular time and they become your audience. Do not change your posting times and

potentially your customers you’ve already form good bonds with. Give yourself a regular posting time and stick to it.

3) CROSS PLATFORM SHARING

Share your information across platforms. This could include Twitter, Google+, Facebook, Youtube and a whole canon of platforms. Tweet out Video Links for example and let people know about your other

social media accounts through your network.

4) BRAND CONSISTANCY

No matter what platform your business is found on make sure people know it’s you by keeping your branding consistent. This could be a colour or a logo or both.

5) YOUR VOICEMost companies will have a voice. This may be serious, humorous or in between. Try and maintain this voice and if you have a number of people working on your social media decide if they should have their

own individual voices.

6) SCHEDUALE MESSAGES

Scheduling messages can save a lot of time. Using a program or in bulit social media function can save the day when it comes to

maintaining regularity. Try not to over use it though as it may appear like spamming and prevent you from engaging with your audience.

7) USE HASHTAGSYou can access hashtag conversations by simply putting them in your

messages. This is a group of people engaged in a particular conversation which may be useful to you. Most social media

platforms use #hashtags.

8) MENTIONS CAN BE POWERFUL

Especially in Twitter a mention can get you quick recognition from the person you mention. Keep these relevant and positive and then

people may embrace you in an active network where benefits will be gained.

9) EMBEDDING Embedding slide shows from Slideshare.net into blog posts is a great example of cross platform sharing and providing your customer with

more useful information improving your service. All platforms and messages can be embedded in websites.

10) BUSINESS OPTIMISATION

The more social media platforms you have, the more time you spend networking on these, the bigger your web presence will become and

the higher the chance of Google noticing you or your business. This is especially the case for Google+ posts.

SOCIAL MEDIA TRAINING IS REAL

If you’re interested in social media training for you or your business tweet me at @oneblueskyltd