social media marketing strategy & planning

29
Strategizing your social media marketing plan

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Post on 10-May-2015

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Presentation for small businesses about social media marketing plans.

TRANSCRIPT

Page 1: Social Media Marketing Strategy & Planning

Strategizingyour social media marketing plan

Page 2: Social Media Marketing Strategy & Planning

Social Social MediaMediaToolsTools

blogsblogs

micromicroblogsblogs

podcastspodcasts

videocastsvideocasts

photophotosharingsharing

videovideosharingsharing

contentcontentratingrating

bookmarkbookmarksharingsharing

virtualvirtualworldsworlds

RSSRSSfeedsfeeds

socialsocialnetworksnetworks

wikiswikis

Page 3: Social Media Marketing Strategy & Planning

Social Media is LISTENING

Page 4: Social Media Marketing Strategy & Planning

Social Media is CONVERSATION

Page 5: Social Media Marketing Strategy & Planning

Social Media BUILDS BRANDS

Page 6: Social Media Marketing Strategy & Planning

Social Media is MEASURABLE

Page 7: Social Media Marketing Strategy & Planning

WHO?

Page 8: Social Media Marketing Strategy & Planning
Page 9: Social Media Marketing Strategy & Planning

How do they communicate?

Page 10: Social Media Marketing Strategy & Planning

WHAT?

Page 11: Social Media Marketing Strategy & Planning

Get leads?

Page 12: Social Media Marketing Strategy & Planning

Make business deals?

Page 13: Social Media Marketing Strategy & Planning

Make money?

Page 14: Social Media Marketing Strategy & Planning

StrategyObjectives

Tactics

Page 15: Social Media Marketing Strategy & Planning

StrategyObjectives

Tactics

Page 16: Social Media Marketing Strategy & Planning

Pick the right TOOLS

Page 17: Social Media Marketing Strategy & Planning
Page 18: Social Media Marketing Strategy & Planning

Strategy:Leverage social media for your

business

Page 19: Social Media Marketing Strategy & Planning

Objective:Increase inquiries

Page 20: Social Media Marketing Strategy & Planning

Before you continue:

Give them a reason to inquire.

Page 21: Social Media Marketing Strategy & Planning

Quality Product

Page 22: Social Media Marketing Strategy & Planning

Quality Service

Page 23: Social Media Marketing Strategy & Planning

Good Reputation

Page 24: Social Media Marketing Strategy & Planning

Tactic:Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.

Page 25: Social Media Marketing Strategy & Planning

Tactic:Cultivate a fan base with a

Facebook Page to build your brand, increase

awareness and encourage inquiries.

Page 26: Social Media Marketing Strategy & Planning

Tactic:Build a following on Twitter and communicate directly with potential and existing

customers.

Page 27: Social Media Marketing Strategy & Planning
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Page 29: Social Media Marketing Strategy & Planning