social media marketing strategy - dow kokam
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Who is Dow Kokam?
• Formed in 2009
• Owned by the Dow Chemical Company, TK Advanced Battery LLC and Groupe Industriel Marcel Dassault
• Provide "economically viable" battery solutions for:
• Transportation, defense, industrial and medical industries
Challenges & Goals
• Challenges - Dow Kokam, as battery provider must balance:
• Battery power, Lifetime, Safety, Energy, Cost
• Goals - To be the top-of-mind lithium ion battery provider across varying industries, Dow Kokam must:
• Market knowledge and manufacturing expertise
• Viable, scalable, large-format battery technology
Campaign Theme"Combined Strengths, Magnified Results" - Foundation for future successSocial Media EngagementOnline Video/Photo StrategyGoogle Website OptimizerGoogle Analytics
Social Media Engagement
• Power Promotions
• Ads
• Giveaways
• Product Info
• Videos/Photos
• Current News
Online Video/Photo Strategy
YouTube, Vimeo, FlickrIndustry-specific, weekly videosTailored application of battery technology to fit customer needsExtreme/captivating applications of battery technology
Google Website Optimizer
• Address the appeal and functionality of website:
• Test varying page layouts to boost conversion rates
• Revise content to avoid circularity:
• Test varying content and content layout
Google Analytics
Determine how users:Find the websiteNavigate through the websiteBecome customers
Budget Recommendations
• $ 5K - Social Media Engagement
• $ 70K - Online Video/Photo Strategy
• Free - Google Website Optimizer
• Free - Google Analytics
Proposed Timeline
• 90-day proposal:
• Constant contact with target market
• Enhancing engagement to increase ROI
• Increased SEO and conversion rates
Effective Execution
• Understand consumer base
• Combine social media strategies to magnify results
• Easily accessible website with appealing and functional web copy