social media marketing strategy

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The ultimate goal of your social media marketing strategy is to increase your sales and bottom line profits. To achieve that goal, your visitors need to take action and purchase your products and services. Visitors need to trust that you will follow-up and follow through on your promise to effectively solve their problem by delivering on your products and services. Visitors prefer to take action when they can interact with a credible and trustworthy business.

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Page 1: Social  Media  Marketing  Strategy

Social Media Marketing Strategy http://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/

©SpreadCast Inc. http://spreadcast.net

Social Media Marketing Strategy

One of the most important tasks of your social media marketing strategy is to develop a visitor experience that creates credibility, builds trust, and inspires action.

Your social media strategic planning should stem from these pillars...

Credibility Inspiring Belief in Your Message Trust Assured Reliance on your Character, Ability, and Effectiveness Action Your Visitor Happily Purchases your Products and Services Before you can expect people to take the actions you desire of them, they need to know your business is credible, and trust that you will effectively solve their problem by delivering on your products and service. Social media marketing is about establishing a rapport of credibility and trust with your visitors. Your visitors are looking to you for high quality, relevant, and timely information that solves their problem. Research shows that you have just a few seconds to engage your visitors in a meaningful experience before they leave and look elsewhere for a better resource. You must make those few seconds count, especially considering the time, effort, and possible expense you‟ve invested getting visitors to your sites.

Page 2: Social  Media  Marketing  Strategy

Social Media Marketing Strategy http://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/

©SpreadCast Inc. http://spreadcast.net

How to Quickly Build Credibility and Trust in Your Social Media Marketing

The design, content, experience, and comprehensiveness of your social media sites must work together building credibility and trust quickly.

1. Appropriate Site Design - It's The First Thing They See!

Media research reveals that the look and feel of your sites is an important aspect in establishing immediate credibility. Your website and your social media sharing sites must look appropriate to your business products and services. The use of graphic designs relative to your business will help inspire authority. Keeping relevant advertisements to a minimum helps keep your site from looking like a „sales page‟.

2. Relevant Content - Give Them What They’re Looking For Now!

Everything your visitor can see is content. Your logos, articles, pictures, videos, graphics, products, services, and even advertisements are all parts of your site content. All your sites must have content relative to your business. Relevant Content, together with Appropriate Site Design, is what your visitors use to immediately (within a few seconds) judge the trustworthiness and credibility of your sites.

3. Visitor Experience - They Want to Know What’s in it For Them?

A visitor‟s decision to buy your products and services is ultimately an emotional one, so your social media marketing tactics need to encourage emotional interaction. Your visitors want you to empathize with them and their situation. You need to show your visitors that you care, that you are on their side, and that you understand, respect, and appreciate them by putting yourself in their position.

This must be genuine empathy, not just empathetic words. You need to truly understand how they feel, and the reasons behind why they feel that way. Real empathy is a powerful force that will change the dynamics of the interaction between visitors and your business, quickly creating a connection of credibility and trust.

Page 3: Social  Media  Marketing  Strategy

Social Media Marketing Strategy http://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/

©SpreadCast Inc. http://spreadcast.net

4. Comprehensiveness - Make Sure It's Everything They Need!

Your visitors are looking for complete solutions, knowing they can rely on you for help with every aspect of their situation. An effective social media marketing plan includes your website and all your social media sites, working together in a complete comprehensive environment. The quality of your content is very important and you must provide true high quality products and services to be successful. The quantity or volume of information you provide is just as important to quickly establish you as an authority in your business niche.

Within a few seconds, visitors will notice the difference between a site that has a few articles, and one with a robust library of information. Comparing two sites of equal high quality content, the site with more volume looks more like the clear authority.

Google Love Bonus! Large volumes of high quality focused content establish your sites as the niche authority that search engines love to acknowledge and present in their results.

The Ultimate Goal of Social Media Marketing

The ultimate goal of your social media marketing strategy is to increase your sales and bottom line profits. To achieve that goal, your visitors need to take action and purchase your products and services. Visitors need to trust that you will follow-up and follow through on your promise to effectively solve their problem by delivering on your products and services. Visitors prefer to take action when they can interact with a credible and trustworthy business.

Published by SpreadCast Inc. http://spreadcast.net/social-media-marketing-2/social-media-marketing-credibility-trust/

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