Upload File

social media marketing proposal for volvo (u.s.) 2011

  • Home
  • Business
  • Social Media Marketing Proposal for Volvo (U.S.) 2011
10
Social Media Marketing Proposal for Volvo (U.S.) 2011

Post on 15-Sep-2014

10 views

Category:

Business


2 download

Report

Tags:

DESCRIPTION

 

TRANSCRIPT

Page 1: Social Media Marketing Proposal for Volvo (U.S.) 2011

Social Media Marketing Proposal for

Volvo (U.S.) 2011

Page 2: Social Media Marketing Proposal for Volvo (U.S.) 2011

VOLVO. FOR LIFE.

Page 3: Social Media Marketing Proposal for Volvo (U.S.) 2011

SWOT AnalysisStrength

- Brand reputation for Safety- Have a good presence on online

Weakness- Less strong image as a luxury car- High price- Less buyer personas

Opportunity- Has great potential to improve in web presence- Buyer personas segmentation

Threat- Nation-wide economic recession- Many strong competitors- Threat of U.S. market place

Page 4: Social Media Marketing Proposal for Volvo (U.S.) 2011

GoalsDevelop a strong brand positioning

Increase brand awareness

Maintain brand perception as a safety car

Increase profitable revenue growth

Page 5: Social Media Marketing Proposal for Volvo (U.S.) 2011

Engage!

Page 6: Social Media Marketing Proposal for Volvo (U.S.) 2011

Volvo For Life. “Redefining Perfection”

Page 7: Social Media Marketing Proposal for Volvo (U.S.) 2011

Viral Campaign

Page 8: Social Media Marketing Proposal for Volvo (U.S.) 2011

Budget Allocation

Page 9: Social Media Marketing Proposal for Volvo (U.S.) 2011

Evaluation • Utilize online

tools

• sales revenue growth

• conduct surveys

Page 10: Social Media Marketing Proposal for Volvo (U.S.) 2011

March 18, 2010 TO: ALL U.S. RETAILERS RE: FUEL ...Volvo Cars of North America, LLC 1 Volvo Drive P.O. Box 914 Rockleigh, NJ 07647 Phone: 201-768-7300 March 18, 2010 TO: ALL U.S. RETAILERS

U.S. DOE EPS Efficiency Proposal - Europa · U.S. DOE EPS Efficiency Proposal ... §Possible relaxation of active mode efficiency requirements? CSL = Candidate Standard Level

U.S. Basel III Liquidity Coverage Ratio Proposal · 2013-10-30 · stated how the U.S. LCR proposal would interact with its December 2012 proposal to implement Dodd-Frank enhanced

VOLVO WHEEL LOADERS L45G, L50G - LECTURA … Trucks Volvo Buses Volvo Construction Equipment Volvo Penta Volvo Aero Volvo Financial Services 4 Introducing the best all-rounder. Volvo

Volvo 2017 Volvo S60 (2010- ) Volvo V60 (2010- ) Volvo XC70 (2007- ) Volvo V70 (2007 ... · 2018. 5. 31. · Volvo V60 (2010- ) Volvo XC70 (2007- ) Volvo V70 (2007- ) ORIGINAL. Title:

Complaint : U.S. v. Aktiebolaget Volvo, Volvo Trucks North America

VOLVO TRUCK ACCESSORIES - ボルボ・トラック · Volvo Trucks. Driving Progress VOLVO FH AND VOLVO FH16 VOLVO TRUCK ACCESSORIES

VOLVO XC90 - Volvo Cars

2018 Budget proposal - U.S. Government Publishing Office · 2018-03-212018 Budget proposal - U.S. Government Publishing Office

VOLVO KONCERNEN EKONOMISK REDOVISNING … › content › dam › volvo › volvo-group...VOLVO KONCERNEN EKONOMISK REDOVISNING 2004 AB Volvo (publ) AB Volvo, Investor Relations, 635

REQUEST FOR PROPOSAL (RFP) · The primary purpose of this Request for Proposal (RFP) is to invite U.S. academic institutions to submit a proposal to implement the U.S. Department

RSO ATG PROPOSAL - U.S. Navy Hosting

CARGADORAS DE RUEDAS VOLVO l150g, l180g, l220g2 Volvo Trucks Renault Trucks Mack Trucks UD Trucks Volvo Buses Volvo Construction Equipment Volvo Penta Volvo Aero Volvo Financial Services

VOLVO FH16 - Volvo Trucks

Bringing back the volvo brand in the u - Automotive News · Bringing back the volvo brand in the u.s Bodil Eriksson, volvo car USA. ... AskMen. VOLVO CAR GROUP RESULTS PRESENTATION

volvo volvo - victor reinz

Home | GKN Automotive...VOLVO VOLVO XC90 VOLVO VOLVO VOLVO XC60 VOLVO VOLVO XC90 . KapaaHHble Banbl c TexHonorneÞ1 Ballspline: L'lBMepeHL,qe nepeMeLuel-lL,1q nepenal-lL,1 KPlJTAl-UerO

Volvo Trucks North America, Inc. v. Reeder-Simco GMC, Inc., 546 U.S. 164 (2006)

Proposal on U.S. Education

VOLVO EXCAVATORS ECR145D, ECR235Dd3is8fue1tbsks.cloudfront.net/PDF/Volvo/ECR145D ECR235D Excavato… · UD Trucks Volvo Buses Volvo Construction Equipment Volvo Penta Volvo Aero Volvo

SECTION 1-VOLVO...VOLVO-1505044 VOLVO-92009002-345209 VOLVO-1598486 VOLVO -1580024 VOLVO 363153 -267859 VOLVO 272713 VOLVO-1586575 VOLVO-1629184 M16 Two Way Check Valve M22 Check Valve

Volvo Construction Equipment PELLES HYDRAULIQUES · Volvo D12D EAE3 Volvo D12D EAE3 Volvo D16E EAE3 Volvo D6E EAE3 Volvo D7E EBE3 Volvo D7E EAE3 Volvo D4E EAE3 Volvo D6E EAE3 30 …

VOLVO HOME SHIPMENT PROGRAM - Volvo Cars · BRINGING YOUR DOCUMENTS • The Volvo Home Shipment voucher. • For U.S. citizens: Proof of your social security number (copy of the SSN

Volvo A35F, Volvo A40F

ArcGIS Project Proposal - U.S. Corn Maps

VOLVO IT -CHINA Group SH Volvo CE Volvo Buses Volvo Penta Volvo Aero Volvo Logistics Volvo Powertrain Volvo Parts Volvo 3P VCC (Geely Volvo) Beijing/Tianjin Volvo Group Headoffice

VOLVO TRUCK ACCESSORIES · Volvo Trucks. Driving Progress VOLVO FH AND VOLVO FH16 VOLVO TRUCK ACCESSORIES

Request for Proposal (RFP) for U.S. Treasury Emergency

Tugas Proposal Ludia U.S (2411.076)

VOLVO XC60 - Volvo Cars

ACCESSOIRES VOLVO TRUCKS - nijwa.nl · Volvo Trucks. Driving Progress VOLVO FH EN VOLVO FH16 ACCESSOIRES VOLVO TRUCKS

volvo car corporation · PDF fileinstalação em Volvo Cars Accessory Web, Nota! iPhone, iPod são marcas registadas da Apple Inc., registadas nos U.S. e

JW Wedding Proposal Template - U.S. Properties

VolVo wheel loaders l150g, l180g, l220g Trucks Volvo Buses Volvo Construction Equipment Volvo Penta Volvo Aero Volvo Financial Services Volvo Care Cab The Volvo Care Cab provides the

Minutes of Pre-Proposal Conference and QAS - U.S. Embassy