social media marketing: paid v. organic
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Social Media Marketing: Paid v Organic
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Size isn’t everything…
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• Size gives a degree of credibility
• Allows you to benchmark competitors
• Opportunity to increase your (free) organic Reach
…there are some upsides
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…but organic reach has collapsed
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What is your Organic Reach?
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What about Twitter?
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Good content has greater reach…
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…but Twitter Analytics reveals all
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Paid posts can be more effective…
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Paid Social delivers positive ROI
Source: KRDS
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Paid Social delivers positive ROI
Source: Convertro/AOL
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…with the right copy
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…and precise targeting
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…including location, age & interests
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Twitter offers similar functionality…
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…and you can target other users’ fans
‘Social Media Marketing: Paid v Organic’
Presented by Iain MartinSkipedia Travel Marketing
May 2015
So experiment and find out for yourself…