SocialMedia

Marketing

MIXpresented by Lindsey Fair

It used to be about

sales..

Then it was about eyeballs..

Now it’s about

the human

touch.

NOW it’s about

community.

simple answer..

those that don’t will

get ditched

detailed answer..it’s about

where social media fits in

It’s intermixed.

The marketing funnel is dying.

Now everyone intersects with brands in many ways at many stages.

But how do we make this happen?

sites that converse.

sites that edutain.

sites that tell a story.

sites for research.

sites for shopping.

sites for feedback.

sites for teaching.

and there’s some that you have your cake and eat it

too!

But when do we

use which one?

Do you have a word-of-

mouth problem?

Do you have a

complexity

problem?

Do you have a hide-and-seek

problem?

•Listening•Talking•Energizing•Supporting•Embracing

Once you know the problem, you can figure out what you need to do and how it fits in the mix.

All photos used in this presentation are licensed

under Creative Commons, NonCommercial-ShareAlike

3.0 and sourced through Google Images and flickr

Discussion

1. Is it becoming less social?

2. Does it still come back to sales?

3. Is SM making us unable to have conversations in person?

4. Is it different than book nerds? Does it matter? Instead of social should it be called peer-to-peer?