social media marketing mark o'leary -

Social Media Marketing

Mark O'Leary - www.irishwebhq.com

Social Media & Website Goals

Improve Search Engine PlacementIncrease the number of site visitors


Business Goals

Increased Brand AwarenessMore EnquiriesMore SalesBetter ROI


Targeted Social Networks

FacebookTwitterYou TubeLinked InPintrestFlickrSlideshareAny others that suit your business


Do I need a website

Not Necessarily•Each site can act independently and you can achieve your business goals on each site

However•Why not centralise your business goals and direct the traffic toward that one area•More Measurable


First Step - Measure

You cant track improvement unless you first measure your current status


What should I measure?

• Current social media activity if any• Number of visitors coming to your site• How many come from each of the social

media sites?• How many come from other sources?• What pages do they like?• What pages turn them off?• Where do they exit the funnel?


How do I Measure?

Social Media Tracking

Facebook Insights www.facebook.com/insights

Twitter - http://www.adamsherk.com/social-media/best-free-twitter-analytics-tools/


Facebook Insights


Website Stats

Google analytics www.google.com/analyticsFreeLoads of FeaturesEasy to setup

Track at least a months activity


What Next?

• Set Social Media Goals

• What is the one thing I want to achieve with my campaign?

• Build a Facebook following?• Drive traffic to my site?• Build brand awareness on Twitter?• Showcase products on Pintrest or Flickr?


And

• Set a timeframe and goal for a campaign. It must be measurable.

• Examples

• 1000 likes on my Facebook business page in 30 days

• 100% increase in site visitors in 3 months• 10 extra enquiries on my website each week


So Far

You know where you standYou know what you wantYou know how long it should take

Before you begin your social media campaign ask yourself:

Is my website ready?


Is my website ready?

• Is my site acceptable for viewing?

• Is my site current?

• Do I have complete control over my content?

• Does my site have appealing content to draw visitors in?

• Can I encourage my visitors to signup/buy?

• Is my site fast? www.iwebtool.com/speed_testwww.pingdom.com


Starting your Social Media Campaign

• Signup• Link your social media accounts• Find friends and acquaintances• Thank people for following you and being

your friend


Post(Write)

• Post something interesting that others will be interested in

• Include a link back to the original content on your site

• Don’t beat people over the head with the hard sell – make it sound appealing

• Post links to other websites that you find interesting


Comment and Reply

• Comment on others posts• Reply to those who comment on your post

• Reminds them that you exist

• Shows them that you are interested in a certain topic – even better if that topic is in your market area

• All of their followers or friends will see your content


Promote Other Peoples Content

Retweet or shareGoodwill trade-offLikely to be reciprocated


Specific Tips for Different Networks - Facebook

• Create an informative business page• Ask friends to like your page• Post interesting comments on your business

page, not press releases• Run a competition for those who like your

business page• Thank people for liking your page• Reply to comments• Get your own Facebook URL


Twitter

• Create a good profile • Tweet regularly• Include link to your web page in the tweet• Include hash tags #socialmedia• Geolocated hash tags #socialmedia #ireland• Retweet regularly• Reply often• Thank followers• Automate using Tweetdeck


Linked In

• For Business• Let customers find you• Post to show your industry knowledge• Business status updates and achievements• Endorsements • Recommendations• Search for employees


Slideshare

Make use of your presentationsShare on other networks tooPlace the transcript on your website if you

are short of content


Track Your Time

Time is moneyAutomate where possibleConnect AccountsWordpress -> Facebook, Twitter and others

Outsource?


Measure and Refine

Measure and refine as you progressChange the focus if necessaryEnsure your site continues to support your

social networks


Lookback and learn

What went well?What went wrong?

If you didn’t reach your goal, why?

How can you improve your next campaign?


social media marketing mark o'leary -

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business mark oleary

interesting mark oleary

measurable mark oleary

employees mark oleary

week mark oleary

reciprocated mark oleary

tweetdeck mark oleary

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