social media marketing in spain
TRANSCRIPT
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Social Media Marketing
in Spain
Carlos Pérez
Pablo Nebreda
at Shanghai
06月 25日
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Pablo Nebreda
Software Engineer
International MBA
Online Marketing
Carlos Pérez
Bachelor BAInternational
MBASales &
Marketing
Background
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In the south of Europe
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Rise your hand, please.
Who has an internet social network account?
Mobile or PC access? Both?
Weekly use? Daily use?
Upload pictures?
Share opinions and information?
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The message
Use Social Network
to reach your clients in
Spain
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What your competitors are doing
Source: IAB research
study 2010
41,36% 42,13%
26,70%
20,89%
1,3%
11,64%
0
5
10
15
20
25
30
35
40
45
50
2003 2004 2005 2006 2007 2008 2009
Media investment evolution
Television
Newspapers
Internet
Radio
Magazines
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Disadvantages AdvantagesS
OC
IAL M
ED
IA
AD
VE
RT
ISE
ME
NT
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Social Networks in Spain
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LinkedIn.com
Also Twitter.com
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Tuenti.com
Also
Facebook.com
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Minube.com / minube.cn
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The key points
Get to know your productreaching your audience
Let your clients talk aboutyou (and use the feedback)
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Do you want to create the best
campaign for your business?
Conctact us
Pablo Nebreda [email protected]
http://linkedin.com/in/pablonebreda
Carlos Pérez [email protected]
http://linkedin.com/in/perezhernandezcarlos