social media marketing: how to grow your business
TRANSCRIPT
Why Social?• Improved sales• Improved brand awareness• Grow your network• Generate Leads• Reduce marketing expenses• Improved traffic• Manage your reputation• Loyal fans and community• Thought leadership
At no other time in history have we had the ability to reach
millions of people, AND deliver a
verypersonal
experience
Personal profiles Personal profiles Relationship Building, Nurturing, Relationship Building, Nurturing,
CommunityCommunity
Business Pages Business Pages Lead Gen, Target Marketing, Lead Gen, Target Marketing,
ConversionConversion
Most people create the message, Most people create the message, then try to figure out the audience.then try to figure out the audience.
It’s the other way around.It’s the other way around.
Testimonials, quotes and your Testimonials, quotes and your fans =fans =
Brand Brand Storytel l ing Storytel l ing
4 Components of Successful 4 Components of Successful Facebook AdsFacebook Ads
4 Components of Successful 4 Components of Successful Facebook AdsFacebook Ads
• • It’s VisualIt’s Visual• • It’s RelevantIt’s Relevant
• • It includes enticing value It includes enticing value propositionproposition• • Has a clear Call to Action (CTA)Has a clear Call to Action (CTA)
““The best ads look The best ads look and feel as relevant and feel as relevant
in your feed as in your feed as posts from your posts from your
friendsfriends””Mari SmithMari Smith
Set Your Marketing BudgetFacebook allows a monthly thresh hold•Include in your marketing budget•Determine clear objectives•What are your key performance indicators•Outsource to the experts – your Success Team