social media marketing for libraries - real cases, real results

Twitter: @CPollittIU - #ILF11

Twitter: @CPollittIU - #ILF11 kunocreative.com

*No Kittens were HarmedIn the creation of this slide deck. . .


As a Matter of Fact. . . Everyone involved had a GREAT time!!!


Introduction

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Chad H. Pollitt

• Certified HubSpot Partner

• Internet Marketing Masters Certification, University of San Francisco

• Former Marketing Manager for Facebook TabSite

• Over $10 Million in tracked ROI for SEO


Agenda

• Social Media Expectations

• Case Study

• Campaign Building – Live!

• Social Media Tools

• Google+ & The role of Search Engines* Time permitting

• Q&A

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• Just for Kids?

• Just a Fad?

• Waste of Time?

• Let the Intern do it?

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Social Media ExpectationsQuestion Your Assumptions. . .


Social Media Expectations


What social media isn’t. . .

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Social Media ExpectationsWhat social media is. . .


kunocreative.comTwitter: @CPollittIU - #ILF11



Real Cases, Real ResultsLorain Public Library System



Share memories and stories about what the Library system means to you and your family



Start Date In Between Campaigns


Campaign Building – Live!


Social Media Tools

• AppBistro.com – List of Apps & Pricing

• AllFacebook.com – Unofficial Blog

• TabSite.com – Custom Pages

• WildfireApp.com – Suite of Apps

• Tweetdeck – Post to Multiple Accounts


Social Media Tools

• Klout.com – Measure Influence

• Twitterfeed.com – Syndicate Content

• TwitPic.com – Post Pictures

• TwitPoll.com – Create Polls

• Tweetdeck / HootSuite – Post to Multiple Accounts, Monitor Followers


Google+ & the Role of Search Engines

• Social Media 7% SERP Impact*

• Brand Popularity 7% SERP Impact*

Social Media has a 14% SERP Impact

*2011 Search Engine Ranking Factors Report – SEOmoz.org


Google+ & the Role of Search Engines

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Social Media Take-a-ways

1. Content is KING!

2. Have Realistic Expectations

3. Set Measurable Goals

4. Develop a Multi-channel Strategy

5. Define Tactics

6. Have Fun!!!


Social Media Cheat Sheets & How-to Videos

Facebook.com/kunocreativeTwitter: @CPollittIU - #ILF11


Thank You for Attending!

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Contact Kuno Creative for more information about effective Social Media Marketing, SEO & Inbound Marketing.

Slides are available at

Questions?

http://www.kunocreative.com/blog/bid/67858/Social-Media-Marketing-for-Libraries-Real-Cases-Real-Results?utm_campaign=IN-Library-Conference-2011-Slides&utm_source=QR%20Code

social media marketing for libraries - real cases, real results

Education

seo twitter

social media isnt

real cases

social media tools google

multiple accounts twitter

monitor followers twitter

time permitting qa twitter

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