social media marketing for events
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TRANSCRIPT
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Social Media is Pervasive
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Number of users on top social networking sites
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Social networks come and go
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How to convince and convert people within social media:
• Know your audience• Grow your audience• Engage • Identify and reward advocates
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User activity by gender:
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Women are more likely to share
• Men and women are almost equally present on social network sites…However– Women outpace men in social media engagement
5 to 1– Women are 50% more likely to comment on a post– Women are 80% more likely to share something
on your fan page with their friends
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Social media channels are not your bullhorn
Social media requires listening skills• Who’s talking about you?• What do they think of you?• What do they care about?
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Know your audience
• Who are they?• What do they care about?• What motivates them?• Where do they tend to go?• Who would they associate with/who are their
friends and influencers?
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Grow your audience
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Offer them a reason to “Like” you
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Why people like or follow brands
• They joined for a chance to win• You offered them something (like a discount or
sales promo)• They know someone who invited them• They are already a customer or member• They are an employee or part of the
organization• They are a competitor
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Engage your audience
• All engagement begins with a great story
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Engagement means Action• Like• Follow• Share
• Pictures• Polls• Video
• Ask for input• Questions• Ask them to retweet or share• Ask them to invite friends
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• Provide good content– Evokes emotion– Uses humor– Teaches them something useful – Calls them to action (tweet, share, blog, repost)
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Images and graphics will get you the most interaction with fans
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• Great pics and how-to’s using pics• Know their audience• Tons of engagement
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Reward your audience
• Offers• Discounts• Giveaways• Good content
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Identify and reward the advocates
• People with lots of followers/fans• People with online influence (Klout)• Super fans of your brand/event
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Engagement for events
• Invite
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• Ask for input
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• Provide shareable content leading up to the event– Pictures– Video– Good stories– How-to’s– Discounts– Offers– Prizes
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• Ask advocates to participate– Share on social media channels– Blogger networks– Press
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Social press releases
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In summary…
• Social media is about – Knowing your audience – Giving them things they want– Engaging them in a way that makes sense for what
you are promoting– Rewarding them for promoting you
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Social media should…
• Add value• Be about your audience• Be sharable• Be social
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Any questions?
@SarahBuhrAbout.me/sarahbuhrGoogle+