SOCIAL MEDIA MARKETING

Social media marketing refers to the process of gaining traffic or attention through social media sites.

The rise of social media is undeniable. There have been a lot of arguments for where most of our time spent.

• 88%Facebook• 83%Twitter• 55%Google+• 49%YouTube• 47%LinkedIn

• 47%Blogging• 21%Pinterest• 9%StumbleUpon• 5%Tumblr• 5%Flickr

Why Facebook Marketing?(Reasons for Organic SMM)

Aspects of social media

Why SMM ??• Social networking websites allow individuals to interact with

one another and build relationships.

• Social networking sites act as electronic word of mouth.

• Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about a product being promoted.

Industry Opinion• “We're entering an era of radical change for marketers. Faith in

advertising and the institutions that pay for it is reducing, while faith in individuals is on the rise. Peers trust peers”

• - Chris Anderson, The Long Tail

• 87% trust a friend’s recommendation over critics review - Marketing Sherpa

• 1 word of mouth recommendation has impact of 100 TV ads! • - bzzagent.com

Facebook is a social networking service launched in February 2004.

It was founded by Mark Zuckerberg with his college friends

Facebook is accessed by 1.39 billion active users

INSIGHTS OF FACEBOOK

• Likes :- It gives information of page likes or fans whether they are increasing or decreasing from time to time.

• Post reach :- It gives information about the post which have updates on fan page to how many people it has reached. It is further divided into organic or paid reach.

• Visits:- It gives information on how many people have visited each page.

• People :- It gives an detailed information of people who have visited the page.

CREATING BUSINESS PAGE• Fill all details of your business.

• Profile picture :- One can add your business logo or good image of your work.

• Photos :- Visuals are at the top of the online accessibility pyramid: show products, events, etc.

• Add about Your business :- Providing useful information to let your people know who you are and what your mission is. You can list other ways people can connect with you: through your main website, blog, and social profiles you maintain.

• Invitation to your friends :- You can invite your friends within facebook and people who all are not on facebook you can invite them through emails also. Which will help you in promoting your business.

SETTING UP BUSINESS PAGE

BUSINESS PAGE

MARKETING ON FACEBOOK

• After successful completion of your page you need to market your business on Facebook.

• Attraction

• Promotion

• Sales

ATTRACTION

• Status :- You can update your viewers or fans with your existing product or new product or offers or by pictures or events which are coming down the line.

• Wall :- This tab is for viewing your recent activities and what your Fans are posting. If you are worried about what people will say when they add comments, you can limit what your Fans can post in the Fan Permissions area of the Wall Settings. However, not allowing comments might make them feel less connected with your Page and your business.

• Engaging users :- You should often interact with users if they comment or post anything on your wall

• Links :- Make it easy for user to see your business's main domain name, newsletters or other value-added information.

• Reviews :- Fans can leave reviews about your business. This

can be a good tool to interact with your customers and hear honest feedback. However, you should monitor this closely and respond immediately to any negative feedback.

• Video :- Appealing videos can really help keep your content fresh and interesting so Fans will come back to your page.

PROMOTION• Share button :- A post can be shared by your fans if they like

your post it can be seen on their wall. They can tag their friends with same interest.

• Tagging :- Add tags of people for post with same interest. Adding a tag instantly creates a link to the person's timeline and may share your post with their friends and they might generate business for your product.

• Boost option :- It helps to create news feed on our target audience page.

• Events - You can let your Fans know about upcoming promotions, sales and other events.

• Contest :- we can engage our users by creating different kind of contest also.

FACEBOOK-SPONSORED POSTS

PRODUCT PREFERENCE PRODUCT PREFERENCE

FACEBOOK- SPONSORED POSTS

FILL IN THE BLANKS FILL IN THE BLANKS

FACEBOOK SPONSORED POSTSCAPTION THIS

FACEBOOK SPONSORED POSTSLIKE VS SHARE

FACEBOOK SPONSORED POSTSPRODUCT INFORMATION

HOW FACEBOOK CHANGED BUSINESS• Facebook is clearly a top choice. Ninety-two percent of marketers

are using Facebook and 72% plan on increasing their activities. Less than 4% of marketers surveyed do not plan to utilize Facebook. Second only to YouTube/video.

• Facebook is an area where marketers feel they can achieve substantial results.

• 72% of B2C plan on increasing Facebook efforts.

• 77% of small- to mid-sized businesses (26-499 employees) will also increase their Facebook activities.

• Facebook is also the top focus for people just getting started with social media marketing (79%).

• Additionally, small- to mid-sized companies with 26-499 employees are more likely to increase their Facebook use (77%) than small (70%) or large (69%) organizations

Twitter

• Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

What is tweets?

Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

About Twitter• Twitter is a social

networking site founded by Jack Dorsey in March of 2006 and launched the site in July of 2006. According to Twitter, the site is a real-time information network connecting users to the latest stories, ideas, opinions and news.

Reason Behind The Emergence of Twitter

•In a meeting Jack Dorsey introduced the idea of an individual using an SMS service to communicate with a small group, a concept partly inspired by the SMS group messaging service TXTMOB.

Twitter’s good for:

• Linking up with a community of people who share your interests.

• Live event reporting: finding out what people are talking away from conferences, debates, sporting events, etc., in real time

Complications • Too many responses, sometimes difficult to follow.

• #PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry ladies)

• Should have invitational access to prevent this.

Twitter In Politics

Positives:• use Twitter to interact in real

time with their constituents• gage public support on various

bills being proposed • feedback to the opposing

party’s ideas. • Understand minority public

opinion• Use to react to important

speeches

Negatives

• Content of speeches can be misconstrued

• Difficult to put “positive spin” on issues.

• Privacy issues.

Twitter Used In the Main Stream Media

Positives• Discuss current issues that are being talked about in the news in real time.

• Example: CNN’s Rick Sanchez

• Provides audience feedback- allows audience to interact with news reporters.

Negatives• Opinions expressed are not always that of the host. (i.e., responders are often employees.)

• Potentially impact reputation of company

How Today’s Businesses Use Twitter

Positives• gain valuable insight from

consumers• Demographics

• Consumer feedback

Negatives• Product vulnerability.

• Potential to become too focused on a specific demographic population.

Some Examples

• Influential individuals• Customer service• Branding and relationships• Direct sales• Consumer products

Customer Service

Branding & Relationship

Direct Sales

Customer Products

Features in Twitter

• Twitpic It leds you to share photo on twitter.It can be post

through phone or through sites

• Digsby Digsby = IM + Email + Social Networks digsby is a multiprotocol IM client that lets you chat with all

your friends on AIM, MSN, Yahoo, ICQ, Google Talk, and Jabber

• Twitterstats

It takes the twitter usage and graphs that can be displayed on the web page or blog.

Thank You!

What are you waiting

for? Start

tweeting!