OUTSMART

SOCIAL MEDIA MARKETING – CONNECTING THE WORLD

Host: Usha Ramkumar

• Brand VisibilitySocial media marketing refers to the process of gaining

traffic to your website and brand visibility through social media sites.

• Increased ConversionsSocial media marketing programs center on efforts to create

content that attracts attention and encourages readers to share it across their social networks and hence increase sales.

WHAT IS SOCIAL MEDIA MARKETING

SOCIAL MEDIA

• Increased Brand Recognition• Improved Sales• Increased Brand Loyalty• Increased Inbound Traffic or Getting Prospects • Decreased Marketing Cost• Better Search Engine Rankings• Richer Customer Experience and Insights

WHY SOCIAL MEDIA MARKETING IS IMPORANT FOR YOUR BUSINESS

Courtesy: www.techinasia.com

Benefits of Social Media Marketing

1. Facebook passes 1.23 billion monthly active users, 945

million mobile users, and 757 million daily users. 2. LinkedIn has 332 million monthly active users updated November 6, 2014.

3. Twitter has 284 million monthly active users.

Online Community

HOW FAR SOCIAL MEDIA WEBSITES HAVE REACHED

Facebook – Linkedin – Twitter

WHAT OUTSMART WILL DO FOR YOUOur Approach

Social media takes time and an investment of your time over a sustained period in order to achieve results

GET LINKED WITH LINKEDIN – B2B

Brand Your (Individual and Company) LinkedIn Profile

Posting company news and updates and Ignite Conversations

Building Case Studies – success stories of your company or individual

Getting Employees involved in Employee Advocacy Program

Relevant and Timely Content – Leveraging LinkedIn’s demographic segmentation features

Establish Connections with your target market

Develop Relationship - Engage, Foster Trust and Loyalty

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GET LINKED WITH LINKEDIN – B2B(contd…..)

Get Found With Keyword Optimization Suggestions

Set Up Groups and Engage the Community

Event Sponsorships

Touch Base with Sponsored Updates

Research – Page Analytics and Group Analytics

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PROFESSIONAL LINKEDIN PROFILE PAGE

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WHAT OUTSMART WILL DO FOR YOU

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Work out a clear implementable

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Find the best social media

channel for your business

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FACE YOUR CUSTOMERS WITH FACEBOOK

Content

Developmen

Create Page

Creating Stand Out Profile

Build Audience – members and Groups

Integrating with Social Media Channels

Posting Updates with links to your

website or relevant links

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Share photos, brochures, ppt, etc. and tag them

Run polls, ads, campaigns, etc.

Start discussions with members and groups

Promote blogs / feed

Creating Facebook “like” button and badge, to place it in the website and blogs

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THANK YOU!

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