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Social Media MarketingTHE BASICS OF ONLINE MARKETING FOR YOUR MINISTRY
Using internet based, digital platforms to promote a product or service.
What is Digital Marketing?
What is digital marketing for
ministry?
Applying digital marketing best practices to let more people know about your ministry and share the
Gospel.
• Content creation
• Search Engine Optimization
• Social Media advertising
• Search Engine Marketing
• Email marketing
• Instant messaging
Examples
Why is it important?
To effectively put your
content in front of your
audience
Reach thousands
more people
Strengthens our presence
online
Able to meet the needs of individuals
Can I do it myself?
What you need to know:
Target audience
Content creation
Strategy
How to run paid ads
How to track leads
7 Steps to Running a
Social Media Campaign
Step 1 – Set your S.M.A.R.T goals
Step 2 – Define your audience
Step 3 – Choose the right platform
Step 4 – Create your content
Step 5 – Test your content
Step 6 – Engage
Step 7 – Evaluate and Optimize
Step 1 – Set S.M.A.R.T GoalsWHAT DO YOU WANT TO ACCOMPLISH?
S.M.A.R.T Goals
Specific (the more specific your goal, the more you will be able to hone in on it)
Measurable (use numbers to quantify goals)
Attainable (set goals that are within reach)
Relevant (your goals should be relevant to your business’ success)
Timely (goals should be time-sensitive)
Source: Comm100.com
Social Media Goals
Drive traffic to website
Increase brand awareness
Grow revenue
Content distribution
Generate leads
Build community
Increase Engagement
https://buffer.com/library/social-media-goals/
Example
On Facebook, we want to grow our following from
1000 to 2000 likes and increase engagement by 20%
over the next three months. We will post questions
(to increase engagement) and shareable graphics
(that promote our ministry’s mission) five times per
week. We will also host a Facebook live once per
week.
Step 2 – Define Your AudienceWHO ARE YOU TRYING TO REACH?
When you know your audience, you are better able to
cater to their needs, communicate in a way they
understand, and create content they find relevant. You
learn how to market to them.
/
Know Your Target
Geographic location
LanguageSocioeconomic
backgroundReligious
beliefs
Educational background
Interests Fears Pain points
Desires Work
Step 3 – Choose the Right PlatformWHERE IS YOUR AUDIENCE LOCATED?
Step 4 – Create your Content WHAT ARE YOU FEEDING YOUR AUDIENCE?
Content Types
GRAPHICS QUESTIONS LIVE VIDEOS VIDEOS PHOTOS QUOTES
INFOGRAPHICS LINKS
Content Types
BLOGS WRITTEN POSTS ANNOUNCEMENTS LIVE EVENTS HOLIDAYS GREETINGS
POLLS VIDEO STORIES
Content creation help
Create and Run Ads
Get Facebook Ads Manager
Know your goals
Consult with a social media advertising specialist
Create your budget
Design landing pages
Run split tests
Step 5 – Test your ContentWHAT ’S WORKING AND WHAT ’S WORKING?
Evaluate your content
Are people engaging with one kind of posts more than
another?
Does your audience respond more to a specific CTA than
another?
Is it effective (accomplishing the goals you want)?
Step 6 – Engage ARE YOU RESPONDING TO YOUR AUDIENCE?
You Have their Attention Now
Your audience does not want to feel teased or trifled with.
❑Answer their questions
❑Respond to their feedback
❑React to their comments
Step 7 – Evaluate and Optimize WHAT CAN YOU DO BETTER?
How can you improve your strategy?
Did you accomplish your goals?
Can you set new goals?
Do you need to expand or change your team?
Did you give the process enough time?
Points to Remember
1. It’s a learning process
2. Seek professional help
3. It’s worth it