social media marketing & analytics
DESCRIPTION
It3128TRANSCRIPT
Social Media Marketing &
Analytics
Chua Li Hui (Leader)
Tan Pei Ying Goh Yee Ting
Lee Jin Ling
Campaign
“Interesting Idea and Win A Car”
Duration: 28days
Why we use social media?
Volkswagen
Increase brand awareness
To build trusts with consumers
Promoting the up-coming model
Increase Twitter follower
Increase Facebook Fan Page “like”
Using social media to:
Allow user to participate
Increase the level of engagement
Objectives
Age between 21 – 40
Small family size
Twitter or Facebook account
Style
Target Audience
Social Media Platform
Why do you think you are qualify for this campaign?
Follow Volkswagen
Tweet interesting answer
“Like” Volkswagen
Facebook Fan Page
Post interesting answer
Your Brain
What you need?
+Determination
Endurance Challenge
What you get?
Aims to:
Increase 20% in Twitter follower
Increase 20% in Facebook Fan Page “Like”
Increase 10% – 15%in Sales rate
Conclusion
The End!!