social media managers top 5 pain points
TRANSCRIPT
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Drumming Up Your Social Media Series
Social Media Managers'
Top 5 Pain Points
http://drumup.io/
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1. Creating Content for Different Platforms is Time-Consuming
Popular Social Media Platforms:
Social media managers have to brainstorm ideas, create, and curate content for each platform
97%
81% 60%
51%50% Facebook
YouTube
Google+
Blogging
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2. Curating Engaging Content All the Time is Not Easy
52% of consumers stop following a business' page when they find it repetitive
Finding new and fresh content to share is not only time-consuming but also difficult
Image By Martouf
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3. Distributing and Scheduling Posts throughout the Day is Important, which Means Covering a Large Part of the Day – Not Humanly Possible!
Social media engagement rates are 18% higher on Thursdays and Fridays
Social media engagement rates dip 3.5% below average on Mondays
The time/day associated with social media engagement rates vary based on the industry
Social media audience is active over the weekend too
Image Source: http://freeforcommercialuse.org/
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4. Multiple Account Management can be Tedious
Social media managers have to juggle between multiple accounts and platforms
Quality/ frequency/effectiveness of social media efforts may take a beating in the processImage By Paola peralta
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5. Keeping Social Media Active While Out On a Holiday Becomes a Nuisance
Businesses cannot pause their social media efforts during a holiday break
6.85% of customers expect businesses to be active on social media during off days.
59% of social media users think that companies who use or are active on social media seem more approachable
Photo By Ryan McGuire via: freeforcommercialuse.org
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DrumUp Can Help!
1) Discovers and queues great content for Facebook and Twitter
2) Schedules your posts at the 'right times'
3) Cuts down social media content management by upto 90%
4) Keeps your social media active on vacation
Image By: Sam Ballard
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Is your business ready to DrumUp?
Try the app for FREE on http://drumup.io/ or download the Android App on Google Play!