social media management cutting through the cluter
DESCRIPTION
What is Social Media? Social Media Management Cutting through the clutter. Developing an approach to measuring social media impact.TRANSCRIPT
![Page 1: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/1.jpg)
Social Media ManagementCutting through the clutter
Reynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
Robin J. Phillips@RobinJP
![Page 2: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/2.jpg)
+ It’s ok, we’re all overwhelmed ..
You are not alone
You have more power than you think
Giving up is not a good idea
Several (free) tools can be useful for filtering social media
Set goals, schedule time for your social media
What you want and get out of social media is very personal
You will never see it all .. and that’s OK
![Page 3: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/3.jpg)
+Who says journalists don’t like clutter?
![Page 4: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/4.jpg)
+Social Media clutter
![Page 5: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/5.jpg)
+
![Page 6: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/6.jpg)
+ Set some goals
Increase number of followers.
Increase impact – number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.
![Page 7: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/7.jpg)
+Let go of feeling overwhelmed
![Page 8: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/8.jpg)
+ Is your media managing you?
Email overload
No time to Tweet
Too much to read
Is this worthwhile?
Cut into personal time
Too much clutter
Twitter, FB, etc.
Feels like a chore
• Mailbox zero• Schedule it• Readers, RSS• Goals, analytics• Schedule ahead• Curate, thin the herd• Find your style• It’s a relationship
Problem Possible solution
![Page 9: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/9.jpg)
+Lists, hashtags, advanced search
![Page 10: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/10.jpg)
+BizJournalists list
![Page 11: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/11.jpg)
+Never go to a conference again
![Page 12: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/12.jpg)
+Twitter advanced search
![Page 13: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/13.jpg)
+
Let go of some things
![Page 14: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/14.jpg)
+
Be stingy with your attention
![Page 15: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/15.jpg)
+Right tool for the job
![Page 16: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/16.jpg)
+
![Page 17: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/17.jpg)
+
![Page 18: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/18.jpg)
+ Mobile toolsHootsuite
![Page 19: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/19.jpg)
+Tweetdeck mobile
![Page 20: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/20.jpg)
+Seesmic mobile
![Page 21: Social Media Management Cutting Through the Cluter](https://reader033.vdocuments.mx/reader033/viewer/2022061121/546e5a39af7959fb1f8b5cf4/html5/thumbnails/21.jpg)
+Find your own balance