Social Media&

Magazines

Nobody KnowsOther than that it’s big and growing

And it’s mobile

Ever Changing

Twitter isn’t about 140 characters…

Facebook isn’t about ‘likes’ alone…

Product = Marketing

SMO + SEO

Information becomes advertising

Instant & multiple engagement

Social = Mobile

5” is richer & bigger than A4 or broadsheet

Mindshare Market share profit share

Social Media = Mobile Media

Tell Great Stories

Seed idea, test pitches

Multi-media, multi-lingua

Everything will be a screen, and every thing will be in the screenWe will interact with the screen & content will respond and adapt to usSharing has just begun. More sharing and more valueEverything, everywhere, all the timeAccess is valuable than ownership. Easy & intelligent accessContent plus more saleable than content (Experience, observe = ask)

SCREENING

INTERACTING

SHARING

ACCESSING

FLOWING

GENERATING

We have to fish where fish areBait (content)

Fish (reader)

Largest, fastest growing and best fish are getting the worst bait