social media: local government use
Post on 17-Oct-2014
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DESCRIPTION
For a webinar hosted by LocallyGrown Northfield: http://locallygrownnorthfield.org/post/19283/ Audio and video from: http://blog.e-democracy.org/posts/1001TRANSCRIPT
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Social Media:Local Government Use
Steven Clift
stevenclift.com
e-democracy.org
@democracy
Slides available now: http://slideshare.net/netclift
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Introduction
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Government by Day, Citizen by Night
15+ years of experience “interacting’ online within and “around” government
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E-Democracy.org TodayHosts 30+ Local “Issues Forums”
Mix of technology – e-mail, web, web feeds, Facebook, Twitter
Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)
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Perspective
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Model Use of Social Media1. What the government lawyers
don’t scare you (officials) from using.
2. What the open government advocates and social media mavens want.
3. What the public expects and to which they actually respond.
Discussion on CityCamp Exchange: http://e-democracy.org/citycamp
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“Digital Embassies” - Edelman
Reaching people “where they are” via third party social media tools versus websites you ”own”
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Pick a tool, any tool
Source: Jeffery Levy, EPA
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Gov Online – PewInternet.org
April 2010 report brings fresh data:
82% of internet users (representing 61% of all American adults) looked for information or completed a transaction on a government website in the 12 months preceding this survey:
48% of internet users have looked for information about a public policy or issue online with their local, state or federal government
46% have looked up what services a government agency provides
31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information
23% participate in the online debate around government policies or issues
Agree or disagree on impact of social media in government
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Gov Online – PewInternet.org April 2010 report
further reports: 21% who feel government posting on Facebook, Twitter very important: 17% Whites 31% African-
American 33% Hispanic
18% College Educated
30% W/O High School Degree
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Examples
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Necessity Helps – Disaster ResponseUse of Twitter during San Bruno gas fire in California #sanbrunofire
Tweeting assisted by nearby San Carlos gov that used Twitter actively
More: http://www.socialtimes.com/2010/09/san-bruno-fire/
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Official City Facebook Pages
Collecting links: http://
pages.e-democracy.org/Minnesota_government_Facebook_Pages
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Why does St. Paul have more fans? Also on YouTube
5857 Mpls, 6700 St. PaulWhat is a “Liker” worth?
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Representation – Mayor RybakUses mix of social tools. Official blog.
Why must official sites be boring?
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Representation – Mayor RybakVery active on Twitter and Facebook
Appear to be “personal” use.
Not officially linked.
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Representation – Cllr. Cam Gordon
City of Minneapolis provides “toolkit”: Home page CMS
Map, Picture, Pages with Links
E-Newsletter Date Book
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Representation – Cllr. Cam Gordon
Cam “represents” across Net: Blog Facebook Profile
Neighbor Issues Forums
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EngagementUK LessonsAskBristol.orgRedbridge.gov.uk –
Budget balancer
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Engagement - Public Input Santa Cruz –
UserVoice Kings County, WA Manor “Labs” Texas
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Engagement - Lessons
Ongoing v. time-limitedRecruit, recruit, recruitExpectations - Describe space accurately – who is LISTENING
Facilitate – First person is best“Seed and Weed” – Actively share information and address problems in dialogue.
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Engagement – Ooops. Santa Cruz –
UserVoice was time-limited example … now generates error, gather lessons when you can
ParticipateDB.org – Excellent listing of projects and tools
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Local “Community Sites”, FacebookStillwater,
MN page has 10,000 friends (over 50% of local residents)
Citizen-run, what about government?
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But wait, something is wrong …
Be the government that connects with people.
Help your government get it.
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Pick your tools and serve
Conclusion … It is time for
both government and elected officials to connect with their citizens where they “are” online and not wait for them to come to you.
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Further Resources
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Government 2.0 Report Collectionhttp://e-democracy.org/sunshine
20+ Government 2.0 Reports Linked
Earn Five “Suns,” 25 Draft Indicators Drafting guide for national League of Women
Voters
Representation Decision-Making Information Engagement Online Features
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Webinars, UnconferencesUsing Technology to Build
Community In-Depth Webinar, Podcast: http://e-democracy.org/webinars
CityCamp – Local Gov 2.0 meet Citizens 2.0 http://citycamp.com http://e-democracy.org/citycamp -
Forum
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Twitter Hashtags
#edem – General e-democracy
#opengov – Open Government
#gov20 – Government 2.0#opendata – Open Data#hyperlocal – Local News#citycamp – Local mix of everything above
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Contact
Steven Clift [email protected] @democracy on Twitter +1-612-234-7072 netclift – on Skype
Links http://blog.e-democracy.org http://e-democracy.org/p3 http://stevenclift.com
Slides also available from: http://www.slideshare.net/netclift