social media lecture at santa clara university
TRANSCRIPT
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S A N T A C L A R A U N I V E R S I T YG U E S T L E C T U R E
K A T E T A L B O T @ K A T E T A L B O T 2 | T A L B O T . K A T H R Y N @ G M A I L . C O M
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CAREER IN SOCIALMEDIA
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SINCE
WE HUSTLE
2009
10 YEARS AGO...
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Social Networking:TheFacebook.com
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Brand MessagingActivations and Partnerships Product Launches & Updates
Paid Social AdvertisingInfluencer Marketing
Contests
B2C STRATEGY
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Brand MessagingThought Leadership
Analyst RelationshipsLead Generation
SEO
B2B STRATEGY
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Emotional ConnectivityUsing Data as Insights
A/B TestingCreate Community
Target Social Networks
OVERALL STRATEGY
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LEVERAGE YOUR POSITION
Ahead of the trendsBased in Silicon Valley
Go-GetterMillennials
Data-Driven Mindset
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QUESTIONS?