social media kth x
DESCRIPTION
Presentation on social media (sv. sociala medier) for KTH XTRANSCRIPT
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KTH X18 March 2010Paul Johannesson
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“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” (Wikipedia)
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Mass media broadcast monologues
Social media support dialogues and conversations
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Social media is about sharing
Ideas
Experiences
Recommendations
Photos
Videos
Bookmarks
Gossip
. . .
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3,600,000,000 photos June 2009
5000 photos uploaded every minute
All content user generated
Content structuredand ranked basedon user commentsand recommendations
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412 years the total length of videos June 2009
13 hours uploaded every minute
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Social BookmarkingSharing your bookmarks
200Web sites bookmarked every minute
Users tag web sites
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Tag cloud a list of tags where size reflects popularity
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From Only Consuming Media to
• Producing• Combining• Critiquing• Structuring• Publishing• Sharing• . . .
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BLOGS – weB LOGSOriginally online diariesToday any web site that works as a media platform for a person or group
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Social productionA model of production where many people coordinate their work using social media technologies mostly without hierarchical organisations
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3,200,000entries in the English Wikipedia
350,000entries in the Swedish Wikipedia
Anyone can edit
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Collaborative EditingJointly editing texts, pictures, spreadhsheets, mindmaps and other information artifacts
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Social NetworkA collection of people (nodes) that are bound together by various relationships (ties)
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Social NetworkA platform, built on social media technologies, that supports relationships between individuals
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Why Social NetworksKeep in touch with remote friendsFind friends of friends
400,000,000active users
50% of active users log on to Facebook in any given day
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MicrobloggingWhat are you doing now?140 characters
50,000,000tweets a day
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Relations or Transactions“delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego”
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Who owns the information on the Internet?