social media is so much more than facebook
DESCRIPTION
Talk given at Comms by the Coast, July 26th 2013TRANSCRIPT
So much more than hashtags and Facebook
Comms by the coast
Ross BreadmoreJuly 2013
@rossbreadmorebrilliantnoise.com
Hello
Facebook isn’t exciting
Facebook isn’t exciting
Brands using Facebook isn’t exciting
Facebook isn’t exciting
THIS is exciting
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And this...
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DISRUPTION
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“The goal is to become HBO faster than HBO can become us"
Netflix CEO, Feb 2013
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“The possibility massive open online classes hold out isn’t replacement. They can expand the audience for education to people ill-served or completely shut out from the current system”Clay Shirky, 2012
What are you being complacent about?
BEHAVIOUR
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Page 29 | POWERFUL slides | March 2013
“77% of searches from mobile devices take place at home or work”
Google, Mar 201377 percent of searches from mobile devices take place at home or work
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“On average, workers said they would spend $965 out of pocket for their own devices and another $734 annually for the data plans to go with them”
2013 Cisco survey of 2,415 employees in six countries
Do you behave like your audience?
TRUST
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What people and data do you have that will build trust?
DISRUPTIONBEHAVIOURTRUST
How will these impact you?
Finally...
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Thank you
@rossbreadmorebrilliantnoise.com