social media is so much more than facebook

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So much more than hashtags and Facebook Comms by the coast Ross Breadmore July 2013 @rossbreadmore brilliantnoise.com

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Talk given at Comms by the Coast, July 26th 2013

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Page 1: Social media is so much more than Facebook

So much more than hashtags and Facebook

Comms by the coast

Ross BreadmoreJuly 2013

@rossbreadmorebrilliantnoise.com

Page 2: Social media is so much more than Facebook

Hello

Page 4: Social media is so much more than Facebook

Facebook isn’t exciting

Page 5: Social media is so much more than Facebook

Facebook isn’t exciting

Brands using Facebook isn’t exciting

Page 6: Social media is so much more than Facebook

Facebook isn’t exciting

THIS is exciting

image (cc) via Reddit

Page 7: Social media is so much more than Facebook

And this...

Page 8: Social media is so much more than Facebook

image (cc) Lorem Ipsum

DISRUPTION

image (cc) via Reddit

Page 9: Social media is so much more than Facebook

image (cc) Lorem Ipsum

Page 10: Social media is so much more than Facebook
Page 11: Social media is so much more than Facebook

“The goal is to become HBO faster than HBO can become us"

Netflix CEO, Feb 2013

Page 12: Social media is so much more than Facebook

image (cc) Lorem Ipsumimage (cc) via Reddit

Page 13: Social media is so much more than Facebook

“The possibility massive open online classes hold out isn’t replacement. They can expand the audience for education to people ill-served or completely shut out from the current system”Clay Shirky, 2012

Page 14: Social media is so much more than Facebook

What are you being complacent about?

Page 15: Social media is so much more than Facebook

BEHAVIOUR

image (cc) via Reddit

Page 16: Social media is so much more than Facebook

Page 29 | POWERFUL slides | March 2013

Page 17: Social media is so much more than Facebook

“77% of searches from mobile devices take place at home or work”

Google, Mar 201377 percent of searches from mobile devices take place at home or work

Page 18: Social media is so much more than Facebook

image (cc) via spin.com

Page 19: Social media is so much more than Facebook

image (cc) Google

Page 20: Social media is so much more than Facebook
Page 21: Social media is so much more than Facebook

image (cc) Dave Blazek

Page 22: Social media is so much more than Facebook

“On average, workers said they would spend $965 out of pocket for their own devices and another $734 annually for the data plans to go with them”

2013 Cisco survey of 2,415 employees in six countries

Page 23: Social media is so much more than Facebook

Do you behave like your audience?

Page 24: Social media is so much more than Facebook

TRUST

image (cc) pixelthing

Page 25: Social media is so much more than Facebook

image (cc) Lorem Ipsum

Page 26: Social media is so much more than Facebook

image (cc) Lorem Ipsum

Page 27: Social media is so much more than Facebook

image (cc) Lorem Ipsum image (cc) BT

Page 28: Social media is so much more than Facebook

image (cc) Lorem Ipsum image (cc) BT

Page 29: Social media is so much more than Facebook

image (cc) Lorem Ipsum image (cc) BT

Page 30: Social media is so much more than Facebook

What people and data do you have that will build trust?

Page 31: Social media is so much more than Facebook

DISRUPTIONBEHAVIOURTRUST

How will these impact you?

Page 32: Social media is so much more than Facebook

Finally...

Page 33: Social media is so much more than Facebook

image (cc) cdmetroblogger

Page 34: Social media is so much more than Facebook

Thank you

@rossbreadmorebrilliantnoise.com