social media is about relationships, its about time you learn to build them | socon13
Post on 17-Oct-2014
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Presentation by Erin Everhart, Director of Web Marketing at 352 Media Group.TRANSCRIPT
Erin Everhart Director of Digital Marketing
352 Media Group
Social Media
is About Relationships;
It’s About Time You
Learn to Build Them
Relationships Require A Lot
of Work Twitter: @erinever
So who is
this chick?
Twitter: @erinever
How Do You Feel When I
Say Relationship
Building?
Twitter: @erinever
Probably Like This
Twitter: @erinever
How These Techniques Will Make
You Feel Twitter: @erinever
How To Build
The Best Relationships Out of Anyone
Ever
Twitter: @erinever
Too Bad
Everyone Already
Knows That Twitter: @erinever
What Do You Want Out of a Relationship?
Twitter: @erinever
You Would Never Do
This
Twitter: @erinever
Hi! I’m Erin. Marry Me?
So Why Do
This?
Twitter: @erinever
Hi! I’m Erin. Gimme yo’ likes.
Do Real
Company Stuff
via @wilreynolds
Twitter: @erinever
Real
Company. Not Real
Stuff.
Twitter: @erinever
Real
Company. Just Plain
Stupid Stuff.
Twitter: @erinever
I just don’t even know what this is
Twitter: @erinever
It Started
Off Innocent Enough
Twitter: @erinever
But then it
just got bad. So, so
bad.
Twitter: @erinever
Arguing
With People Probably
Isn’t A Good Idea
Twitter: @erinever
What Would
You Have Done
Differently?
Twitter: @erinever
Guest
Blogging
It works. For real.
Twitter: @erinever
You’re Not
Fooling Anyone
Home Slice
Twitter: @erinever
Searching
for Sources: The Old
Way Twitter: @erinever
Lame
Twitter: @erinever
Who are the
people behind the website?
Twitter: @erinever
Searching
for Sources: The New
Way
Twitter: @erinever
Searching
for Sources: The New
Way
Twitter: @erinever
An email to [email protected] will rarely get a reply. Find the company on LinkedIn, search for employees to find a name.
Searching
for Sources: The New
Way
Twitter: @erinever
Searching
for Sources: The New
Way
Twitter: @erinever
Listorious Follerwonk Twellow ExecTweets TweetFind Tweepi TweepML LocaFollow ChirpCity Nearby Tweets Advanced Search
Searching
for Sources: The New
Way
Twitter: @erinever
Searching
for Sources: The New
Way
Twitter: @erinever
• Most Sources, but
not all relevant Boards • Money, but not
always People • Gold, but only a
little
Pins
Other
Money Keywords
Twitter: @erinever
• Blog • Blogger • Editor • Blog owner • Journalist • Editor • Content specialist • Marketer
Find The
Influencers
Twitter: @erinever
Find The
Influencers
Followerwonk
Twitter: @erinever
Find The
Influencers
Followerwonk
Twitter: @erinever
Use What You Got
Followerwonk
Twitter: @erinever
Use What You Got
Followerwonk
Twitter: @erinever
Use What You Got
Followerwonk
Twitter: @erinever
Use What You Got
Followerwonk
Twitter: @erinever
But No One
Likes Me
Followerwonk
Twitter: @erinever
But No One
Likes Me
Followerwonk
Twitter: @erinever
DO THIS WITH
YOUR COMPETITORS
Contacting
People
Twitter: @erinever
You should
do your homework.
Twitter: @erinever
You should
interact with them.
Twitter: @erinever
But don’t
creep people out.
Twitter: @erinever
First, Use
Twitter: @erinever
Follow Them Tweet To Them • Hey Sarah. Erin here.
Found your blog & love it! Great post on why turkey bacon rocks. Would love to chat about an idea. Can we email?
Name + Twitter
If You Must
Email…
Twitter: @erinever
Make It Noticeable
• Hi Erin! Make It Short • Facebook Message
Use The Right Email • Agency email? • Client email? • Gmail?
That is real
company stuff
via @wilreynolds
Twitter: @erinever
Show You
Care… Like Really Really Care
Twitter: @erinever
Show You
Care… Like Really Really Care
Twitter: @erinever
Ask
People Stuff
Twitter: @erinever
Ask
People Stuff
Twitter: @erinever
Give
People Things
Twitter: @erinever
Be A
Resource
Twitter: @erinever
Lend a Hand
Twitter: @erinever
Lend a Hand
Marriot
Twitter: @erinever
Have a
Personality
Twitter: @erinever
Have a
Personality
Twitter: @erinever
Have a
Personality
Twitter: @erinever
April in Paris • 2.73 million impressions • 620K+ Twitter impressions • 338 social actions (Tweets, videos, photos)
• 10.27 million impressions • 570K+ Twitter impressions • 370 social actions
• 1.17 million impressions • 1.94 million Twitter impressions • 600+ social actions
Blogger
Outreach Tours
Twitter: @erinever
Diamond Life
Taste Tour
Blogger
Outreach Tours
Twitter: @erinever
15 mom bloggers in Tampa Bay Content shared to 10K+ socially
15% 20% Social mentions Traffic
Capture
Euphoria
Twitter: @erinever
The Most Important
Thing?
Twitter: @erinever
MAINTAIN THE RELATIONSHIP!
What You
Can Expect
Twitter: @erinever
Photo
Credits
http://teenagefilm.com/wp-content/uploads/2011/07/Picture-172-e1311631744382.png http://prettynameless.com/2011/04/29/kissing-girls/ http://www.flickr.com/photos/pen/galleries/72157622497055328/ http://cdn2.mademan.com/wp-content/uploads/2011/10/vintage-gangster.jpg http://cuteoverload.com/2011/01/01/top-ten-photos-of-2010/ http://www.copyblogger.com/dont-spam-your-mom/ http://www.dailyhaha.com/_pics/pissed_off_wet_cat.htm http://purduecco.files.wordpress.com/2012/03/interview-follow-up-call-me-maybe.jpg h"p://www.washingtonpost.com/2012/03/02/gIQAasqrmR_photo.html h"p://aeryssports.com/aaron-‐miles-‐fastball/files/2012/09/Le-‐Sigh.jpg h"p://www.ifood.tv/blog/how-‐to-‐incubate-‐chicken-‐eggs h"p://startupplays.com/blog/wp-‐content/uploads/2011/12/giveaway.jpg h"p://www.seomoz.org/blog/the-‐real-‐benefits-‐of-‐guest-‐blogging h"p://www.midgetmanofsteel.com/2010/11/anM-‐semiMc-‐sudoku.html h"p://pichowyoufeel.com/wp-‐content/uploads/2012/08/Im-‐Listening-‐Willy-‐Wonka.jpg h"p://www.amazon.com/Pinocchio-‐Two-‐Disc-‐Anniversary-‐PlaMnum-‐EdiMon/dp/B001ILFUDM h"p://nerdbastards.com/2012/09/27/new-‐video-‐reveals-‐man-‐behind-‐bowies-‐balls-‐in-‐labyrinth/ h"p://wehearMt.com/entry/10478945
More
Traffic Like It’s Your Job
FYI: It is your job.
Twitter: @erinever
1,078%
Non-branded
165%
Branded
More
Leads Like It’s Your Job
That’s your job, too.
Twitter: @erinever
215%
Conversions
More
Revenue Like a Boss
Yup, still your job.
Twitter: @erinever
103%
Valentine’s Day Revenue
87%
Mother’s Day Revenue
Relationships
are an Investment. They have To
Incubate Before You See Any Results.
Twitter: @erinever
Aren’t You
Feeling Better
Already?
Twitter: @erinever
Thank You!
Erin Everhart [email protected] @erinever, @352media www.352media.com