social media introduction for engagement professionals
DESCRIPTION
TIME TO SOCIALIZE: Introduction to Social Media Use for Engagement Learners will be able to identify ways that social media scales engagement efforts. Learners will be able to categorize high-scale, medium-scale, and low-scale engagement social media tools and channels. Learners will be able to identify steps in decision making strategies for engaging online participants. Learners will be able to recognize ways to create and curate content for online engagement.TRANSCRIPT
TIME TO SOCIALIZEIntroduction to Social Media Use for Engagement
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
Learners will be able to identify ways that social media scales engagement efforts.
Learners will be able to categorize high-scale, medium-scale, and low-scale engagement social media tools and channels.
Learners will be able to identify steps in decision making strategies for engaging online participants.
Learners will be able to recognize ways to create and curate content for online engagement.
AGENDA
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
WAYS THAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
TRENDS IN ENGAGEMENT
Social Media is the fastest growing way to engage customers.
Trends show that social media will be the most popular way to engage customers besides face-to-face engagement.
marketingcharts.com | info source: IBM
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
WAYS THAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
SOCIAL MEDIA ROI
What is the Return-on-Investment (ROI) of social media?
Knowing how social media can help engage customers and the ROI of using social media can help you prepare you social media plan and drive increased social media engagement in your organization.
http://www.intersectionconsulting.com/
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
HIGH-SCALE, MEDIUM-SCALE, AND LOW-SCALE ENGAGEMENT EFFORTS
http://www.antonymayfield.com/2006/11/07/social-media-engagement-complexity-marketing/
Not all social media tools produce the same types of engagement.
The depth of user interaction differs with each level of engagement.
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
WAYS THAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
CONNECTING TO YOUR AUDIENCE
http://www.briansolis.com/2011/04/6-ways-social-media-helps-your-presentation-resonate/
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
WAYS THAT SOCIAL MEDIA SCALES ENGAGEMENT EFFORTS
CONNECTING TO YOUR AUDIENCE
http://vocecommunications.com/blog/
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
DECISION MAKING STRATEGIES FOR ENGAGING ONLINE PARTICIPANTS
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
DECISION MAKING STRATEGIES FOR ENGAGING ONLINE PARTICIPANTS
www.freshpeel.com
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Create original content.While it is great to share content from experts in your field, in order to sustain engagement and promote your organization, you must create and share original content.
CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT
CREATION
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Consumption means going beyond monitoring your social media channels. Analyze what resonates with your audience. Use this information to make decisions.
CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT
CONSUMPTION
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Curation refers to collecting enough content to consistently deliver quality content to your audience. Curation of content can be tricky if you do not have a social media plan. It is important to plan ahead.
CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT
CURATION
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Collaboration means interaction. Interact and engage with your audience. By collaborating with the audience, they can create or inspire authentic content.
Simply put - Get your audience involved.
CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT
COLLABORATION
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
http://www.socialmediaexplorer.com/social-media-marketing/plan-on-a-socialmediafail/attachment/social-media-rules-of-engagement/
Have a conversation with your audience. Simply posting great content isn’t enough. Social media is just what it sounds like - a social experience. Interaction with your audience in an authentic way is a great way to build trust.
CREATE AND CURATE CONTENT FOR ONLINE ENGAGEMENT
CONVERSATION
TIME TO SOCIALIZE Introduction to Social Media Use for Engagement
TIME TO SOCIALIZEIntroduction to Social Media Use for Engagement
Thank you for your participation in this social media presentation. Have questions? Want to share your feedback? email [email protected] or complete our feedback form:http://fluidsurveys.com/surveys/uca-edu/social-media/