social media integration sample
TRANSCRIPT
Jake Hird Senior Research Analyst@Jake_Hird [email protected]
Social media integration
Social media takes its place in the wider marketing landscape
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Econsultancy100+ events a year
100,000 Global members
300,000+ site visits per month
3,000+ people trained each year
Jake Hird Senior Research Analyst@Jake_Hird [email protected]
Please note:Sample presentation only. Please download the full version from:
http://econsultancy.com/reports/social-media-integration
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Social media...
... We know it’s here.
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But often, it still seems to sit alone
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Understanding the place of social media
• Marketers have struggled to understand value
• Organisations having difficulty defining social strategy
• Therefore have difficulty understanding results of social activity
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The need for a structured approach
The companies that have seen the greatest rewards from social media have approached it in phases:
• Listening platform to understand the lessons of relevant conversations and determine where they are taking place.
• As a place to encourage interactions with existing and potential customers around activities of value to them
• As a sales channel that acts as much to enable and accelerate purchase through complimentary channels as to sell directly.
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Metrics for assessing social media success
0%
10%
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50%
60%
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80%
72%
35%
31% 31%29%
18%
14%
10% 9%7%
4%2%
6%
1%
Econsultancy / bigmouthmedia Social Media and Online PR Reporthttp://econsultancy.com/reports/social-media-and-online-pr-report
Jake Hird Senior Research Analyst@Jake_Hird [email protected]
Please note:Sample presentation only. Please download the full version from:
http://econsultancy.com/reports/social-media-integration