Social Media: Instagram

STEP 1 - LEARN• Students will study how experts use text

and photos to draw responses in social media.

• For each post, discuss: 1. Who does it appeal to? 2. Why? 3. What tools invite the viewer to participate?

Book-Lover’s Online Accessory Store

CREATE PERSONALITY

Happy Places CampaignCoca Cola Co.

Gives an example

of what a sample

response might look

like

Makes the question large, simple, appealing.

Makes it obvious that people can upload their answers in photo form.

ASK FOR PHOTOS

Starbucks Corp.

MAKE FOLLOWERS FAMOUS

HAVE A CONTEST• Yearbook Avenue has social media ideas, including the

following, each of which comes with tips and ideas for each social media platform:

• Photo Caption Contest • Selfie Photo Contest• Trivia Questions

• Find them in Yearbook Avenue>Digital Classroom>Sell It> Social Media Marketing.

REQUEST QUOTES/PHOTOS• YearbookAvenue has lots of season-specific images for

posting.• Find them in YearbookAvenue>Digital Classroom>Sell It>

Social Media Marketing.

USING INSTAGRAM IN YOUR BOOK

Glenbrook South High School [IL]

Dos Pueblos High School [CA]

USING INSTAGRAM IN YOUR BOOK

USING INSTAGRAM IN YOUR BOOK

North Hall High School [GA]

STEP 2 – PRACTICE

• Design a post that represents the types of photos you want from the student body.

• Your post should include:– Examples of the types of photos you are looking for– Clear specifications of how to submit photos – Clear explanation of what the photos will be used for.

EXAMPLE

Grand Blanc High School [MI]

STEP 3 - USE• Post to Instagram to involve the student

community.• Showcase the best entries.• Use the photos in the yearbook.