The power of social media

sTarT-ups v esTablished businesses

56%76%

More than three quarters (76%) of new start ups have used social media in marketing and promotion activity. This is compared with 56% of established businesses with up to £1m turnover.

which form of social media have you used To promoTe your business?

10%

20%

30%

40%

50%

47%

29%23% 22%

7%0%

social media: mosT imporTanT for services, educaTion and accommodaTion businesses

10%

73%leisure and household services

accommodaTion

educaTion

business services

TransporT

producTion

wholesale

consTrucTion

agriculTure

69%

68%

60%

59%

56%

56%

33%

32%

20% 30% 40% 50% 60% 70% 80%0%

59%of small businesses use social media To markeT and promoTe Their company

10YEARS

EXCELLENCE

FIN

AN

CIA

L MARKET RES

EA

RCH

Findings from the Charterhouse Research Business Confidence Survey among 1,239 British businesses from start-ups to £1m turnover, surveyed March-May 2014.

“facebook is a cosT-effecTive way

of geTTing people engaged in The business and

spreading The word”Owner, media services