social media-ing with style. know your channels…
TRANSCRIPT
• group speak vs. admin speak
• most people are in professional-mode
• audience is expecting / looking for marketing or networking messages
• Headlines, intro blurbs & photos are important
• People usually have a mix of crowds on their feed (i.e. family, professional, friends) so…
• A friendly and informal voice is OKAY
• You’re still mostly talking One to MANY
• Character limit = creative speech! LOLSpk & Abbrvs
• #AHashTagCanBeWorthAThousandCharacters
• It’s a visual medium, so pick your pic wisely
• People pin something to come back to it = MAKE THEM REMEMBER WHY THEY PINNED