social media in the world of patlib centres
DESCRIPTION
Seminar given at PATLIB 2013, 24th April 2013, MunichTRANSCRIPT
![Page 1: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/1.jpg)
PATLIB2013, 23-25 April 2013
Social media in the world of PATLIB centres
Karen BlakemanRBA Information [email protected]
twitter.com/karenblakeman
http://www.rba.co.uk/
http://www.linkedin.com/in/karenblakeman
Slides will be available on http://www.authorstream.com and http://www.slideshare.com/
This presentation is licensed under a Creative Commons Attribution 3.0 License
![Page 2: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/2.jpg)
This handout is just a framework for the workshop
Topics will be covered in more detail according to responses to the pre-workshop questionnaire and to questions on the day
Ask questions throughout the session
Slides and further resources available at http://www.rba.co.uk/web2
11/04/23 www.rba.co.uk 2
![Page 3: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/3.jpg)
Terms and definitions not always helpful
Web 2.0, social media, social networking [how can networking NOT be social?], user generated content, collaborative tools etc........
Think about what you want to do – promote your services, find out what people want, talk to your users, carry out research?
Choose the tool to fit the task and the intended audience
“Conversational tools”Adventures in conversation - nurturing customer relationships and capturing impact through service culture change. Kay Grieves & Michelle Halpin, Library Services, University of Sunderland. Internet Librarian International 2012, 30th-31st October 2012
11/04/23 www.rba.co.uk 3
![Page 4: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/4.jpg)
Why embrace social media?
Many people expect organisations to be present and contactable on their favourite social media platform
Search engines incorporate and emphasise social media in search results
Increased use of social media for “search”
Need to be aware of questions, conversations and discussions in your area
11/04/23 www.rba.co.uk 4
![Page 5: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/5.jpg)
Gary's Social Media Count | PERSONALIZE MEDIA : http://www.personalizemedia.com/garys-social-media-count/
11/04/23 www.rba.co.uk 5
![Page 6: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/6.jpg)
Possibilities if you have significant resources
11/04/23 6www.rba.co.uk
![Page 7: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/7.jpg)
BASF
11/04/23 www.rba.co.uk 7
![Page 8: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/8.jpg)
11/04/23 www.rba.co.uk 8
![Page 9: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/9.jpg)
Social media is expensive in terms of...
Time taken to assess relevance
Time taken to identify where your audience lurks and participates
Time taken to learn how to use the tools
Time taken to set up
Time taken to monitor and maintain
Time taken to respond and interact
Time taken to measure impact
Time taken to reassess involvement
11/04/23 www.rba.co.uk 9
![Page 10: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/10.jpg)
“Social media requires 12 months of stalking”
Social Media’s Dirty Little Secrets– http://www.socialmediaexplorer.com/social-media-marketing/social-medias-dirty-l
ittle-secrets/
Where does your audience participate?TwitterFacebookLinkedInGoogle+BlogsFlickrYouTubeForumsPinterestSlideshare, authorSTREAM
Use search tools to look at past activity, similar organisations
Case studies at conferences, articles, Slideshare presentations
11/04/23 www.rba.co.uk 10
![Page 11: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/11.jpg)
Strategy
Strategy essential
Even if you already have an established social media presence allocate time to review your strategy
5 Tips for Avoiding Social Media Burnout– http://socialmediatoday.com/rachel-strella/1255821/5-tips-avoidi
ng-social-media-burnout
– Don’t try to be everywhere
– Manage your time on key channels
– Choose topics you want to cover
– Play to your strengths
– Step away for a while - a day or even just a few hours
11/04/23 www.rba.co.uk 11
![Page 12: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/12.jpg)
Don’t replicate web pages on Facebook – think about a different approach
Tell people where you are
Links to and from web pages
blogsnewslettersTwitterFacebookeverything!
Implement share icons if possible
11/04/23 www.rba.co.uk 12
![Page 13: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/13.jpg)
Legal issues
Check copyright of all the material that you use
Laws of defamation and libel apply so be ready to deal with and take down suspect content
Have an easy mechanism by which people can contact you if there is a problem with your content or a comment
Quick take-down procedure in case of problems with content
Moderate comments on your blog – you are responsible for the content of your blog even if it is hosted on Google’s Blogger
It is NOT true that if you do not moderate comments you are not legally liable
11/04/23 www.rba.co.uk 13
![Page 14: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/14.jpg)
Moderating comments & discussions
Blogs– Blogger has built in spam detection for comments but still need
moderate “non-spam”
– Wordpress - e.g. Akismet, moderate “non-spam”
– Look for links to suspect sites (online gambling, diets, medicines)
– Close comments after a period of time? (several weeks, months?)
11/04/23 www.rba.co.uk 14
![Page 15: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/15.jpg)
Negative comments
Can happen on most social media platforms
Are they genuine?– Click on Twitter name to see other tweets – same comment to
dozens of other people?
– Search on the user name
Response depends on the nature of the comment– bad experience using your service?
– general negativity?
11/04/23 www.rba.co.uk 15
![Page 16: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/16.jpg)
Search tools
Twitter - http://search.twitter.com/
Topsy – http://www.topsy.com/
Icerocket – http://www.icerocket.com/
Whos Talkin – http://whostalkin.com/
Google Blogsearch http://www.google.com/blogsearch
Search within the network itself – Flickr, Facebook, Google+, LinkedIn, Youtube etc.
11/04/23 www.rba.co.uk 16
![Page 17: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/17.jpg)
Facebook – Leeds Inventors
http://www.facebook.com/leedsinventorsgroup
11/04/23 www.rba.co.uk 17
![Page 18: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/18.jpg)
Informationszentrum Patente Stuttgart http://www.facebook.com/pages/Informationszentrum-Patente-Stuttgart/185203518176787
11/04/23 www.rba.co.uk 18
![Page 19: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/19.jpg)
Valor_PI http://www.facebook.com/ValorPI
Videos
11/04/23 www.rba.co.uk 19
![Page 20: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/20.jpg)
patentovat.skhttp://www.facebook.com/patentovat.sk
11/04/23 www.rba.co.uk 20
![Page 21: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/21.jpg)
Facebook business pages – Page Insights
http://www.facebook.com/HippytheHappyHippopotamus
Need 30 “likes” before you can see statistics
11/04/23 www.rba.co.uk 21
![Page 22: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/22.jpg)
Facebook business pages – Page Insights
http://www.facebook.com/HippytheHappyHippopotamus
11/04/23 www.rba.co.uk 22
![Page 23: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/23.jpg)
Facebook instead of a web page?
Great for events, campaigns, projects, raising awareness of products and services, opening times
No overheads of setting up and maintaining a web site
May work if part of your audience is on Facebook (but what about the rest?)
Still have to get people “liking” your page
Updates and news can get lost in their feed
Pages not picked up by Google very quickly and not highly ranked in searches
Still need somewhere else if you want an e-store
Can drive a surprising amount of traffic to your other sites
11/04/23 www.rba.co.uk 23
![Page 24: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/24.jpg)
Google+
http://plus.google.com/
Personal accounts and business pages
Follow people/pages and add to circles
Do not need permission to follow and add people to your circles
Share postings and information with selected circles or make totally public
Communities – “owned” and moderated by an individual or business
Google web search starting to emphasise Google+ pages in results
11/04/23 www.rba.co.uk 24
![Page 25: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/25.jpg)
Business & Patent Information Services
https://plus.google.com/u/0/115377073215408712604/posts
11/04/23 www.rba.co.uk 25
![Page 26: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/26.jpg)
Informationszentrum Patente Stuttgart - Google+ https://plus.google.com/107225859244582183514/posts
11/04/23 www.rba.co.uk 26
![Page 27: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/27.jpg)
https://plus.google.com/u/0/communities/115498379412971325591
11/04/23 www.rba.co.uk 27
![Page 28: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/28.jpg)
Google search results
11/04/23 www.rba.co.uk 28
![Page 29: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/29.jpg)
11/04/23 www.rba.co.uk 29
http://googleblog.blogspot.co.uk/2013/04/bringing-google-comments-to-blogger.html
![Page 30: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/30.jpg)
PATENTU INFORMĀCIJA http://www.netvibes.com/patentu-biblioteka
11/04/23 www.rba.co.uk 30
![Page 31: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/31.jpg)
Netvibes.com
Pull together searches, news, tweets, RSS feeds, videos, photos
Can have multiple tabs (pages)
Use “widgets” to add content
Can change layout and arrangement
11/04/23 www.rba.co.uk 31
![Page 32: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/32.jpg)
Blogs
Blog postings picked up by search engines within seconds of being published
Quick and easy way to publish
Can be on Wordpress, Blogspot or hosted on own servers
Can be a major driver of traffic to website and pages on social media
Great way to promote services and provide information
Embed videos, slide presentations
Can be interactive by allowing comments (need to moderate)
People can follow blogs via RSS feeds or email
11/04/23 www.rba.co.uk 32
![Page 33: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/33.jpg)
Blogs generate link/Google juice
The Sixth Anniversary of the UK Web Focus Blog. UK Web Focus : http://ukwebfocus.wordpress.com/2012/11/01/the-sixth-anniversary-of-the-uk-web-focus-blog/ Interesting information on what drives traffic to the blog
“What does the evidence tell us about institutional repositories?” Brian Kelly, UKOLN University of Bath. Jenny Delasalle, University of Warwick. Presentation given at Internet Librarian International 2012 http://www.slideshare.net/jdelasalle/ili2012
Links on blogs main referrers of traffic to repositories
11/04/23 www.rba.co.uk 33
![Page 34: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/34.jpg)
http://ukwebfocus.wordpress.com/
11/04/23 www.rba.co.uk 34
![Page 35: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/35.jpg)
Business & Patent Information Services News
http://bapisleeds.blogspot.co.uk/
11/04/23 www.rba.co.uk 35
![Page 36: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/36.jpg)
Blogger/Blogspot statistics
Energy Balance – http://ergobalance.blogspot.com/
11/04/23 www.rba.co.uk 36
![Page 37: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/37.jpg)
Sitemeter http://www.sitemeter.com/
Add code to blog template or in a “widget”
11/04/23 www.rba.co.uk 37
![Page 38: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/38.jpg)
Videos
Educational, marketing, conference presentations, information on services, reporting on events
Youtube.com - may be blocked so also try vimeo.com
Check copyright of all material especially that you use in a video, especially music
Fill in all the “boxes” when you upload a video
Announce it to the world
Link to and/or embed video in your web page, blog, Facebook page, Google+ page
Monitor YouTube for what is being said about you
11/04/23 www.rba.co.uk
38
![Page 39: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/39.jpg)
British Library BIPC on YouTube
11/04/23 www.rba.co.uk 39
![Page 40: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/40.jpg)
11/04/23 www.rba.co.uk 40
![Page 41: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/41.jpg)
11/04/23 www.rba.co.uk 41
![Page 42: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/42.jpg)
11/04/23 www.rba.co.uk 42
![Page 43: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/43.jpg)
http://www.twitter.com/
140 character messages - tweets
Text, comments, news
Links to articles, videos, photos, presentations – URLs routinely shortened
Anyone can follow anyone else as long as the account is not “protected”
Can share or retweet (RT) other people’s tweets
Hashtags used to categorise or index a tweet, for example for conferences #patlib2013
Include username when commenting or replying to a tweet e.g. @EPOorg
Direct (private) messaging possible but must follow each other11/04/23 www.rba.co.uk 43
![Page 44: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/44.jpg)
European Patent Office @EPOorg on Twitter
11/04/23 www.rba.co.uk 44
![Page 45: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/45.jpg)
11/04/23 www.rba.co.uk 45
@EPOorg Followers @EPOorg Following
![Page 46: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/46.jpg)
11/04/23 www.rba.co.uk 46
![Page 47: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/47.jpg)
Slideshare – http://www.slideshare.net/authorSTREAM – http://www.authorSTREAM.com/
Share presentations
Can decide how people view the presentation and whether or not it can be downloaded
Can assign your preferred copyright license
Link to presentations or embed on websites and blogs
authorSTREAM better at keeping original formatting, animations and transitions
Limited statistics for free
Subscription account for customisation options and more detailed statistics
11/04/23 www.rba.co.uk 47
![Page 48: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/48.jpg)
Presentations
Once uploaded to the presentation sharing site tell the world about it!
Get the embed code so that you can display it within your web page/ blog or use the “widgets” in Facebook and LinkedIn to automatically display it
Tweet it
Blog it
Put it on your Facebook page
Put it on your Google+ page
Monitor number of views, embeds, downloads.
Who has “favorited” it
11/04/23 www.rba.co.uk 48
![Page 49: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/49.jpg)
BIPC – Neil Infield
11/04/23 www.rba.co.uk 49
![Page 50: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/50.jpg)
Björn Jürgens, Analyst | SlideShare http://www.slideshare.net/bjurgens
11/04/23 www.rba.co.uk 50
![Page 51: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/51.jpg)
Free Slideshare statistics – Karen Blakeman
11/04/23 www.rba.co.uk 51
![Page 52: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/52.jpg)
Slideshare emailed “Performance Summary”
11/04/23 www.rba.co.uk 52
![Page 53: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/53.jpg)
authorSTREAM statistics – Pro account
11/04/23 www.rba.co.uk 53
![Page 54: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/54.jpg)
Presentations
What about older presentations?
“Retire” them or leave them up?
Depends on content– can be useful historical information
– indicate in the description that it is older archival material
– “Archive” banner across title slide?
– but slides detailing services no longer available, old opening times etc. should be removed
11/04/23 www.rba.co.uk 54
![Page 55: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/55.jpg)
Flickr
http://www.flickr.com/
Put photos of events, significant “happenings”, celebrations on Flickr
– decide on default copyright license – consider Creative Commons
– give your photos meaningful titles and fill in as many “boxes” as possible (tags, description, map location) so that they can be easily found
– organise them into sets
Embed photos in your web site, blog, Facebook page, Google+ etc
Be careful about being too commercial or you’ll be blocked – talk to Flickr about guidelines and what is acceptable if you’re worried
Flickr Pro account ($24.95/yr) gives you unlimited uploads and sets, and statistics
11/04/23 www.rba.co.uk 55
![Page 56: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/56.jpg)
Flickr
11/04/23 www.rba.co.uk 56
![Page 57: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/57.jpg)
Flickr statistics – Karen Blakeman Pro account
11/04/23 www.rba.co.uk 57
![Page 58: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/58.jpg)
LinkedIn – http://www.linkedin.com/
Primarily for individuals
Promote skills and expertise
“Connections” have to be accepted by the person you want to link to
Settings can be used to specify type of acceptable communications, for example invitations to apply for a job
Company pages
Groups for discussions – can be open or private
Subscription account needed to see even most basic statistics
Several levels of subscription
11/04/23 www.rba.co.uk 58
![Page 59: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/59.jpg)
European Patent Office http://www.linkedin.com/company/european-patent-office
11/04/23 www.rba.co.uk 59
![Page 60: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/60.jpg)
LinkedIn groups
11/04/23 www.rba.co.uk 60
![Page 61: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/61.jpg)
Other
XING - The professional network – http://www.xing.com/
draugiem.lv – http://www.draugiem.lv/
Researchgate– https://www.researchgate.net/
ORCID– http://orcid.org/
11/04/23 www.rba.co.uk 61
![Page 62: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/62.jpg)
https://www.researchgate.net/profile/Brian_Kelly/
11/04/23 www.rba.co.uk 62
![Page 63: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/63.jpg)
Profile photos, backgrounds, “cover” photos
Size and format of images for profile photos, background images, “cover” photos are different for all of the social media and professional networks
Cover Photo Guidelines on Facebook, Google+, Twitter, & LinkedIn
– http://courtneyengle.com/2013/03/26/cover-photo-guidelines-on-facebook-google-twitter-linkedin/
Complete Image Size Chart For Facebook, Twitter, Pinterest, YouTube & Other Social Networks
– http://www.hypebot.com/hypebot/2012/12/complete-image-size-chart-for-facebook-twitter-pinterest-youtube-other-social-networks.html
11/04/23 www.rba.co.uk 63
![Page 64: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/64.jpg)
Ever decreasing circles? Draw a map!
11/04/23 www.rba.co.uk 64
Photo: http://www.flickr.com/photos/rbainfo/5633975305/
![Page 65: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/65.jpg)
Posting to multiple networks
Think carefully before automatically sending tweets, blog headlines, Slideshare, Flickr content etc. using automated tools
– may not be relevant or appropriate
– different audience
– longer posts in Facebook and Google+ compared with Twitter
– Twitter shorthand (hashtags, abbreviations) can confuse people on other networks
– You can end up going round in circles – where is everything going?
– It can look lazy
Twitter, Facebook and LinkedIn are controlling and restricting how and if tools can cross-post
Means more time needed to post and check accounts
11/04/23 www.rba.co.uk 65
![Page 66: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/66.jpg)
Updating your Facebook status
Via an external service e.g. Tweetdeck
Directly in Facebook
11/04/23 www.rba.co.uk 66
![Page 67: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/67.jpg)
Follow, add to circles, connect, Like, +1,
retweet, share
Comment
Respond
11/04/23 www.rba.co.uk 67
![Page 68: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/68.jpg)
Must monitor what is happening in your timeline, twitterstream, comments etc especially for replies, questions and direct messages
Must be ready to reply, comment and say thank you
Respond to negative comments or criticism
Check that your blog or Twitter account has not been hacked
If you don’t have time then rethink your strategy
11/04/23 www.rba.co.uk 68
![Page 69: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/69.jpg)
ROI?
Return on investment impossible to measure accurately
Most tools are free - your time is going to be the biggest expense
Statistics measuring “hits”, views, downloads etc available for some social media but not comprehensive or always reliable
Measuring “sentiment”- positive, negative, neutral comments – prone to error and unreliable (even priced services)
11/04/23 www.rba.co.uk69
![Page 70: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/70.jpg)
ROI?
Monitor the impact your social media strategy is having
– more visitors to your web site, blog, online store?
– increased use of services?
– increased sales?
– more productive discussions with users and customers?
– increased mentions in the press?
– greater awareness of you, your services and products?
11/04/23 www.rba.co.uk 70
![Page 71: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/71.jpg)
Next steps
1. Have a strategy – audit existing use and/or plan new projects, see what others in your sector are doing, share expertise
2. Assess different audiences on different platforms and how content needs to be tailored to those audiences. Should you be using them all?
3. Awareness of the legal issues - you do not have to be an expert but be aware of the essential points
4. Monitor and regularly reassess progress
5. Be ruthless, be prepared to fail and drop “stuff” that does not work
11/04/23 www.rba.co.uk 71
![Page 72: Social media in the world of PATLIB centres](https://reader035.vdocuments.mx/reader035/viewer/2022062702/554bc299b4c90530298b522a/html5/thumbnails/72.jpg)
Thank you
Please feel free to like, share, tweet, +1 !
11/04/23 www.rba.co.uk 72