social media in the philippines: the rise of purpose driven social "personal" brands
DESCRIPTION
Presented at Saddleback Manila's Social Media Summit last June 21, 2014 at Seda Hotel, Santa Rosa, Laguna. Janette Toral shared her perspective as an e-commerce advocate with emphasis on guiding principles observed when using social media to spread the word.TRANSCRIPT
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SOCIAL MEDIA IN THE PHILIPPINES & THE RISE OF PURPOSE-DRIVEN SOCIAL “PERSONAL” BRANDS Janette Toral http://digitalfilipino.com
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Twitter: @digitalfilipino Facebook: /janettectoral
Will share perspective as an…
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Source: wearesocialsg
Social, Digital, Mobile in the Philippines
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http://www.socialbakers.com/reports/regional/march-2014-social-marketing-report-philippines-regional
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GFK Purchase Funnel
CONTEXT
AWARENESS FAMILIARITY
OPINION/IMAGERY CONSIDERATION
PREFERENCE SHOPPING PURCHASE
Source: Nick Fontanilla
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HowtoFascinate.com
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E-COMMERCE PROJECTS THAT THRIVE ARE THOSE WITH CLEAR PURPOSE. No matter how simple their projects are.
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http://members.olx.ph/ctraltdelete
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http://www.indiegogo.com/projects/sierra-ops-a-space-sci-fi-action-rpg/x/6041733
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https://www.kickstarter.com/projects/omocat/omori
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The Mind of an E-Commerce Manager
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http://sorianomedia.com/infographic-digital-marketing/
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Imagine your customer in a journey…
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CUSTOMERS FOR LIFE Decide that you want to be with them from start to finish.
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E-Learning Project started December 2012
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http://digitalfilipino.com/ecom
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Empower people with knowledge.
http://digitalfilipino.com/influence
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ONGOING LEARNING PROGRAM FREE
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Let people know that you care…
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Your actions can make them like you (or not)
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BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance
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BLOGGING WILL BE MORE COMPETITIVE.
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Don’t waste time….
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E-COMMERCE AND SOCIAL MEDIA CAN ALSO BE USED TO HELP OTHERS. Use your influence to help others. Do it because you want to and not for good PR.
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Medium.com as a powerful blogging platform.
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We are raising P270,000 to get Randolph operated. You can help at http://bit.ly/helprandolph
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http://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht
Same inbound flow whether for profit or asking others to help….
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Customer Relationship Management is Key
Image: Zoho.com
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WHEN USING SOCIAL MEDIA, BE CLEAR -- WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?
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Twitter: @digitalfilipino Facebook: digitalfilipino