social media in international education
TRANSCRIPT
How to measure the challenging world of social media?
Keri RamirezStudymove ConsultantsEmail: [email protected]
How to measure the challenging world of social media?
Keri RamirezStudymove ConsultantsEmail: [email protected]
Our agenda:1 Introduction2 Benefits social media strategy3 Metrics4 Additional Remarks
25 minutes
86% of marketers indicate that social media is important for their business
Our recruitment cycleENQUIRIES
APPLICANTS
OFFERS
ACCEPTANCES
BRAND AWAREN
ESS
LEAD GENERA
TION
CONVERSION
RELATIONSHIP
BUILDING
1. Brand Awareness
BRAND AWAREN
ESS
2. Lead Generation
LEAD GENERA
TION
3. Relationship Building
…now online!
What’s the story?
www.studymove.com
RELATIONSHIP
BUILDING
RELATIONSHIP
BUILDING
4. ConversionWord of Mouth with super powers!
What’s the story?
www.studymove.com
CONVERSION
Our recruitment cycleENQUIRIES
APPLICANTS
OFFERS
ACCEPTANCES
BRAND AWAREN
ESS
LEAD GENERA
TION
CONVERSION
RELATIONSHIP
BUILDING
Metrics
Group #1 Brand MentionsGroup #2 Performance
Group #3 Traffic
Group #4 Conversion
ImpressionsViewReach
Group #1 Brand Mentions
ImpressionsViewReach
BRAND AWARENESS
Measure initial results of a social
campaign.
Track brand awareness
Drill down to find
opportunities!
Group #1 Brand Mentions
Clicks LikesShares CostTotal Spent ROICost per click
Group #2 Performance Drill down to find opportunities!
ClicksUser behavior
Group #3 Traffic
LEAD GENERA
TION
Social LeadsSocial engagement
Group #4 Conversion
CONVERSION
Track social leads!Pixels and landing pages
Social LeadsSocial engagement
Group #4 Conversion
CONVERSION
Social Made Offer
www.studymove.comCONVER
SION
Group #1 Brand MentionsGroup #2 Performance
Group #3 Traffic
Group #4 Conversion
“What gets measured
gets managed”
How to measure the challenging world of social media?
Keri RamirezStudymove ConsultantsEmail: [email protected]